Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values

Efficient water-saving appliances are an essential part of changing water consumption toward a more sustainable future. Unlike previous studies, this research focuses on egoistic and altruistic values as determinants of consumers' willingness to buy efficient water-saving appliances. In this st...

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Autores principales: Kwabena Agyarko Sarpong, Gordon Amankwaa, Obeng Frimpong, Wanzhen Xu, Yunfei Cao, Xiaoni Ni, Nana Kwame Nkrumah
Formato: article
Lenguaje:EN
Publicado: IWA Publishing 2021
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Acceso en línea:https://doaj.org/article/f68f3a7d68134f179a2944d5200319cf
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