Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability

What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street camp...

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Autores principales:	Mariana Borges Martins da Silva, Malu A. C. Gatto
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	Political science J
Acceso en línea:	https://doaj.org/article/f6a1e229124f4aaeb853102e81baddbb
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spelling	oai:doaj.org-article:f6a1e229124f4aaeb853102e81baddbb2021-12-02T07:34:11ZStigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability1866-802X1868-489010.1177/1866802X211058739https://doaj.org/article/f6a1e229124f4aaeb853102e81baddbb2021-12-01T00:00:00Zhttps://doi.org/10.1177/1866802X211058739https://doaj.org/toc/1866-802Xhttps://doaj.org/toc/1868-4890What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections ( N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices.Mariana Borges Martins da SilvaMalu A. C. GattoSAGE PublishingarticlePolitical scienceJENJournal of Politics in Latin America, Vol 13 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Political science J
spellingShingle	Political science J Mariana Borges Martins da Silva Malu A. C. Gatto Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
description	What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections ( N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices.
format	article
author	Mariana Borges Martins da Silva Malu A. C. Gatto
author_facet	Mariana Borges Martins da Silva Malu A. C. Gatto
author_sort	Mariana Borges Martins da Silva
title	Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
title_short	Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
title_full	Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
title_fullStr	Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
title_full_unstemmed	Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability
title_sort	stigmatized campaign practices and the gendered dynamics of electoral viability
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/f6a1e229124f4aaeb853102e81baddbb
work_keys_str_mv	AT marianaborgesmartinsdasilva stigmatizedcampaignpracticesandthegendereddynamicsofelectoralviability AT maluacgatto stigmatizedcampaignpracticesandthegendereddynamicsofelectoralviability
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Stigmatized Campaign Practices and the Gendered Dynamics of Electoral Viability

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