Sustainability as “Value of Cooperatives”—Can (Wine) Cooperatives Use Sustainability as a Driver for a Brand Concept?
Similar to the number of agricultural cooperatives in the European Union, the number of German wine cooperatives is decreasing. The main purpose of the wine cooperatives is to support the member businesses with the highest possible payouts for their grapes. Wine cooperatives can fulfil this purpose...
Guardado en:
Autores principales: | Barbara Richter, Jon H. Hanf |
---|---|
Formato: | article |
Lenguaje: | EN |
Publicado: |
MDPI AG
2021
|
Materias: | |
Acceso en línea: | https://doaj.org/article/f6be2cf434d44024af2f3a5cd601ab6b |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
por: Shu Wang, et al.
Publicado: (2021) -
Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation
por: Young Joong Kim, et al.
Publicado: (2021) -
Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products
por: Laura Therese Heinl, et al.
Publicado: (2021) -
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
por: Gloria Luzzani, et al.
Publicado: (2021) -
Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention
por: Lihong Chen, et al.
Publicado: (2021)