Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study syste...

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Autor principal:	Van Dat Tran
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	spatial crowding human crowding excitement stress impulse purchase Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f6c10cd31f9c4f55b0b3c58cd6f93b96
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spelling	oai:doaj.org-article:f6c10cd31f9c4f55b0b3c58cd6f93b962021-12-02T14:41:55ZAssessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam2331-197510.1080/23311975.2020.1858525https://doaj.org/article/f6c10cd31f9c4f55b0b3c58cd6f93b962020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1858525https://doaj.org/toc/2331-1975This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study systematized the concept, defined, and test the component scales of the relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which helps to identify the relationship among factors in the model as well as impact. The findings indicate that the perceptions of human and spatial crowding have a negative influence on customer satisfaction leading to their impulse purchase decision. This belief is advocated by the existence of human emotional reactions to customer satisfaction. In detail, exciting reactions positively impact on shoppers’ satisfied feelings; by contrast, stress is negatively related to customers’ satisfaction. In other words, shoppers intend to be more excited and less stressed in retail who could facilitate a low level of spatial crowding and appropriate physical arrangements of fixtures.Van Dat TranTaylor & Francis Grouparticlespatial crowdinghuman crowdingexcitementstressimpulse purchaseBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	spatial crowding human crowding excitement stress impulse purchase Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	spatial crowding human crowding excitement stress impulse purchase Business HF5001-6182 Management. Industrial management HD28-70 Van Dat Tran Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
description	This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study systematized the concept, defined, and test the component scales of the relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which helps to identify the relationship among factors in the model as well as impact. The findings indicate that the perceptions of human and spatial crowding have a negative influence on customer satisfaction leading to their impulse purchase decision. This belief is advocated by the existence of human emotional reactions to customer satisfaction. In detail, exciting reactions positively impact on shoppers’ satisfied feelings; by contrast, stress is negatively related to customers’ satisfaction. In other words, shoppers intend to be more excited and less stressed in retail who could facilitate a low level of spatial crowding and appropriate physical arrangements of fixtures.
format	article
author	Van Dat Tran
author_facet	Van Dat Tran
author_sort	Van Dat Tran
title	Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
title_short	Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
title_full	Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
title_fullStr	Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
title_full_unstemmed	Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam
title_sort	assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in vietnam
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/f6c10cd31f9c4f55b0b3c58cd6f93b96
work_keys_str_mv	AT vandattran assessingtherelationshipbetweenperceivedcrowdingexcitementstresssatisfactionandimpulsepurchaseattheretailsinvietnam
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Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

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