The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sampl...

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Autores principales: Khamaludin Khamaludin, Syahriani Syam, Febri Rismaningsih, Lusiani Lusiani, Lily Arlianti, Ahmad Fajar Herlani, Mochammad Fahlevi, Raendhi Rahmadi, Vina Septiana Windyasari, Fita Widiyatun
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
Social Sciences
H
Management. Industrial management
HD28-70
Acceso en línea:https://doaj.org/article/f720e4b8cf8c4418a58191e9e8609948
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