The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance
The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sampl...
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| Auteurs principaux: | , , , , , , , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Growing Science
2022
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/f720e4b8cf8c4418a58191e9e8609948 |
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