Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory

This paper establishes an analysis framework to investigate the effect of the awareness of consequences and the ascription of responsibility on farmers’ organic fertilizer application behaviors (OFABs). Using questionnaire survey data from Hubei Province, one of the main grain-producing areas in Chi...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Jinhua Xie, Gangqiao Yang, Zhaoxia Guo, Ge Wang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	awareness of consequences ascription of responsibility organic fertilizer application behaviors (OFABs) normative activation theory Agriculture S
Acceso en línea:	https://doaj.org/article/f738e16d14884ce9a95b9416dc3705d6
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:f738e16d14884ce9a95b9416dc3705d6
record_format	dspace
spelling	oai:doaj.org-article:f738e16d14884ce9a95b9416dc3705d62021-11-25T18:08:55ZExploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory10.3390/land101111112073-445Xhttps://doaj.org/article/f738e16d14884ce9a95b9416dc3705d62021-10-01T00:00:00Zhttps://www.mdpi.com/2073-445X/10/11/1111https://doaj.org/toc/2073-445XThis paper establishes an analysis framework to investigate the effect of the awareness of consequences and the ascription of responsibility on farmers’ organic fertilizer application behaviors (OFABs). Using questionnaire survey data from Hubei Province, one of the main grain-producing areas in China, this study employed both mediating effects and moderating effect analytical methods to analyze the influencing mechanism of the awareness of consequences and ascription of responsibility on farmers’ OFABs. The results show that, firstly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs. The improvement in farmers’ awareness of consequences and ascription of responsibility can effectively promote the utilization of organic fertilizers for enhanced ecological production. Secondly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs through individual farmers’ personal norms. Increasing farmers’ awareness of consequences and ascription of responsibility firstly stimulates their personal norms; then, personal norms have a positive impact on farmers’ OFABs. Thirdly, farmers’ social norms can positively regulate the relationship between personal norms and their OFABs. The higher the social norms of farmers, the more their social norms can have a positive regulating effect on their OFABs. Therefore, in the future, it will be necessary to vigorously promote farmers’ awareness of consequences and ascription of responsibility, in order to enhance farmers’ social norms, and to improve the level of farmers’ social norms, in order to greatly promote farmers’ engagement in OFABs. This will ultimately better promote rural ecological environmental protection and ecological civilization construction.Jinhua XieGangqiao YangZhaoxia GuoGe WangMDPI AGarticleawareness of consequencesascription of responsibilityorganic fertilizer application behaviors (OFABs)normative activation theoryAgricultureSENLand, Vol 10, Iss 1111, p 1111 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	awareness of consequences ascription of responsibility organic fertilizer application behaviors (OFABs) normative activation theory Agriculture S
spellingShingle	awareness of consequences ascription of responsibility organic fertilizer application behaviors (OFABs) normative activation theory Agriculture S Jinhua Xie Gangqiao Yang Zhaoxia Guo Ge Wang Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
description	This paper establishes an analysis framework to investigate the effect of the awareness of consequences and the ascription of responsibility on farmers’ organic fertilizer application behaviors (OFABs). Using questionnaire survey data from Hubei Province, one of the main grain-producing areas in China, this study employed both mediating effects and moderating effect analytical methods to analyze the influencing mechanism of the awareness of consequences and ascription of responsibility on farmers’ OFABs. The results show that, firstly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs. The improvement in farmers’ awareness of consequences and ascription of responsibility can effectively promote the utilization of organic fertilizers for enhanced ecological production. Secondly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs through individual farmers’ personal norms. Increasing farmers’ awareness of consequences and ascription of responsibility firstly stimulates their personal norms; then, personal norms have a positive impact on farmers’ OFABs. Thirdly, farmers’ social norms can positively regulate the relationship between personal norms and their OFABs. The higher the social norms of farmers, the more their social norms can have a positive regulating effect on their OFABs. Therefore, in the future, it will be necessary to vigorously promote farmers’ awareness of consequences and ascription of responsibility, in order to enhance farmers’ social norms, and to improve the level of farmers’ social norms, in order to greatly promote farmers’ engagement in OFABs. This will ultimately better promote rural ecological environmental protection and ecological civilization construction.
format	article
author	Jinhua Xie Gangqiao Yang Zhaoxia Guo Ge Wang
author_facet	Jinhua Xie Gangqiao Yang Zhaoxia Guo Ge Wang
author_sort	Jinhua Xie
title	Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
title_short	Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
title_full	Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
title_fullStr	Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
title_full_unstemmed	Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory
title_sort	exploring the influence mechanism of farmers’ organic fertilizer application behaviors based on the normative activation theory
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/f738e16d14884ce9a95b9416dc3705d6
work_keys_str_mv	AT jinhuaxie exploringtheinfluencemechanismoffarmersorganicfertilizerapplicationbehaviorsbasedonthenormativeactivationtheory AT gangqiaoyang exploringtheinfluencemechanismoffarmersorganicfertilizerapplicationbehaviorsbasedonthenormativeactivationtheory AT zhaoxiaguo exploringtheinfluencemechanismoffarmersorganicfertilizerapplicationbehaviorsbasedonthenormativeactivationtheory AT gewang exploringtheinfluencemechanismoffarmersorganicfertilizerapplicationbehaviorsbasedonthenormativeactivationtheory
_version_	1718411597485965312

Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory

Ejemplares similares