A company’s business strategies for participating in ecosystems

In the context of today’s economic situation, where, on the one hand, the policy of “breakthrough development” is proclaimed and implemented and, on the other hand, it is necessary to overcome new global challenges, there is a need for substantiating the changes in corporate business strategies. The...

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Autores principales:	Andreeva E.L., Glukhikh P.L., Myslyakova Yu.G.
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2018
Materias:	ECOSYSTEM BUSINESS STRATEGY START-UP STATE SUPPORT FOR BUSINESS CORPORATE GOVERNANCE Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/f74c0e80b55c4e8c8f42a19444c42d8d
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spelling	oai:doaj.org-article:f74c0e80b55c4e8c8f42a19444c42d8d2021-12-02T05:21:31ZA company’s business strategies for participating in ecosystems10.29141/2218-5003-2018-9-6-52218-5003https://doaj.org/article/f74c0e80b55c4e8c8f42a19444c42d8d2018-12-01T00:00:00Zhttp://upravlenets.usue.ru/images/76/5.pdfhttps://doaj.org/toc/2218-5003In the context of today’s economic situation, where, on the one hand, the policy of “breakthrough development” is proclaimed and implemented and, on the other hand, it is necessary to overcome new global challenges, there is a need for substantiating the changes in corporate business strategies. The changes increase the relevance of finding effective business adaptation mechanisms and evaluating the expediency of their scientific development. The methodological basis of the study includes the concept of the ecosystem, entrepreneurship theory, provisions of startup methodology (Lean Canvas, Customer Development, Lean Startup). The authors apply the methods of system, structural-functional and comparative analysis. The article generalizes theoreticalmethodological foundations of entrepreneurship ecosystems including the biological, structural and innovation approaches; reveals the methodological peculiarities of entrepreneurship ecosystems’ formation; discusses the major trends in entrepreneurship ecosystems that are beyond the scope of mere response and adaptation of business. We distinguish between four types of managerial business strategies – Cheburashka, Cloning, Sly fox and Hunting for elephant – and look at their distinguishing characteristics. The distinctive feature of management, which is based on participation of entrepreneurial structures in ecosystems, lies in coordinating environmental changes with companies’ activity through introduction of relevant business strategies. The authors prove that companies demonstrate a high positive potential for participating in entrepreneurship ecosystems but it is not uncommon that they do not use it as a means of corporate governance in the conditions of environmental challenges.Andreeva E.L.Glukhikh P.L.Myslyakova Yu.G.Ural State University of EconomicsarticleECOSYSTEMBUSINESS STRATEGYSTART-UPSTATE SUPPORT FOR BUSINESSCORPORATE GOVERNANCEBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 9, Iss 6, Pp 49-57 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	ECOSYSTEM BUSINESS STRATEGY START-UP STATE SUPPORT FOR BUSINESS CORPORATE GOVERNANCE Business HF5001-6182 Finance HG1-9999
spellingShingle	ECOSYSTEM BUSINESS STRATEGY START-UP STATE SUPPORT FOR BUSINESS CORPORATE GOVERNANCE Business HF5001-6182 Finance HG1-9999 Andreeva E.L. Glukhikh P.L. Myslyakova Yu.G. A company’s business strategies for participating in ecosystems
description	In the context of today’s economic situation, where, on the one hand, the policy of “breakthrough development” is proclaimed and implemented and, on the other hand, it is necessary to overcome new global challenges, there is a need for substantiating the changes in corporate business strategies. The changes increase the relevance of finding effective business adaptation mechanisms and evaluating the expediency of their scientific development. The methodological basis of the study includes the concept of the ecosystem, entrepreneurship theory, provisions of startup methodology (Lean Canvas, Customer Development, Lean Startup). The authors apply the methods of system, structural-functional and comparative analysis. The article generalizes theoreticalmethodological foundations of entrepreneurship ecosystems including the biological, structural and innovation approaches; reveals the methodological peculiarities of entrepreneurship ecosystems’ formation; discusses the major trends in entrepreneurship ecosystems that are beyond the scope of mere response and adaptation of business. We distinguish between four types of managerial business strategies – Cheburashka, Cloning, Sly fox and Hunting for elephant – and look at their distinguishing characteristics. The distinctive feature of management, which is based on participation of entrepreneurial structures in ecosystems, lies in coordinating environmental changes with companies’ activity through introduction of relevant business strategies. The authors prove that companies demonstrate a high positive potential for participating in entrepreneurship ecosystems but it is not uncommon that they do not use it as a means of corporate governance in the conditions of environmental challenges.
format	article
author	Andreeva E.L. Glukhikh P.L. Myslyakova Yu.G.
author_facet	Andreeva E.L. Glukhikh P.L. Myslyakova Yu.G.
author_sort	Andreeva E.L.
title	A company’s business strategies for participating in ecosystems
title_short	A company’s business strategies for participating in ecosystems
title_full	A company’s business strategies for participating in ecosystems
title_fullStr	A company’s business strategies for participating in ecosystems
title_full_unstemmed	A company’s business strategies for participating in ecosystems
title_sort	company’s business strategies for participating in ecosystems
publisher	Ural State University of Economics
publishDate	2018
url	https://doaj.org/article/f74c0e80b55c4e8c8f42a19444c42d8d
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A company’s business strategies for participating in ecosystems

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