How Can and Would People Protect From Online Tracking?

Online tracking is complex and users find it challenging to protect themselves from it. While the academic community has extensively studied systems and users for tracking practices, the link between the data protection regulations, websites’ practices of presenting privacy-enhancing technologies (P...

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Autores principales:	Mehrnezhad Maryam, Coopamootoo Kovila, Toreini Ehsan
Formato:	article
Lenguaje:	EN
Publicado:	Sciendo 2022
Materias:	privacy privacy-enhancing technology tracking user-centric gdpr tracking protection Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95
Acceso en línea:	https://doaj.org/article/f757426ed868459b91ebfbeb1116faa5
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spelling	oai:doaj.org-article:f757426ed868459b91ebfbeb1116faa52021-12-05T14:11:10ZHow Can and Would People Protect From Online Tracking?2299-098410.2478/popets-2022-0006https://doaj.org/article/f757426ed868459b91ebfbeb1116faa52022-01-01T00:00:00Zhttps://doi.org/10.2478/popets-2022-0006https://doaj.org/toc/2299-0984Online tracking is complex and users find it challenging to protect themselves from it. While the academic community has extensively studied systems and users for tracking practices, the link between the data protection regulations, websites’ practices of presenting privacy-enhancing technologies (PETs), and how users learn about PETs and practice them is not clear. This paper takes a multidimensional approach to find such a link. We conduct a study to evaluate the 100 top EU websites, where we find that information about PETs is provided far beyond the cookie notice. We also find that opting-out from privacy settings is not as easy as opting-in and becomes even more difficult (if not impossible) when the user decides to opt-out of previously accepted privacy settings. In addition, we conduct an online survey with 614 participants across three countries (UK, France, Germany) to gain a broad understanding of users’ tracking protection practices. We find that users mostly learn about PETs for tracking protection via their own research or with the help of family and friends. We find a disparity between what websites offer as tracking protection and the ways individuals report to do so. Observing such a disparity sheds light on why current policies and practices are ineffective in supporting the use of PETs by users.Mehrnezhad MaryamCoopamootoo KovilaToreini EhsanSciendoarticleprivacyprivacy-enhancing technologytrackinguser-centricgdprtracking protectionEthicsBJ1-1725Electronic computers. Computer scienceQA75.5-76.95ENProceedings on Privacy Enhancing Technologies, Vol 2022, Iss 1, Pp 105-125 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	privacy privacy-enhancing technology tracking user-centric gdpr tracking protection Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95
spellingShingle	privacy privacy-enhancing technology tracking user-centric gdpr tracking protection Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95 Mehrnezhad Maryam Coopamootoo Kovila Toreini Ehsan How Can and Would People Protect From Online Tracking?
description	Online tracking is complex and users find it challenging to protect themselves from it. While the academic community has extensively studied systems and users for tracking practices, the link between the data protection regulations, websites’ practices of presenting privacy-enhancing technologies (PETs), and how users learn about PETs and practice them is not clear. This paper takes a multidimensional approach to find such a link. We conduct a study to evaluate the 100 top EU websites, where we find that information about PETs is provided far beyond the cookie notice. We also find that opting-out from privacy settings is not as easy as opting-in and becomes even more difficult (if not impossible) when the user decides to opt-out of previously accepted privacy settings. In addition, we conduct an online survey with 614 participants across three countries (UK, France, Germany) to gain a broad understanding of users’ tracking protection practices. We find that users mostly learn about PETs for tracking protection via their own research or with the help of family and friends. We find a disparity between what websites offer as tracking protection and the ways individuals report to do so. Observing such a disparity sheds light on why current policies and practices are ineffective in supporting the use of PETs by users.
format	article
author	Mehrnezhad Maryam Coopamootoo Kovila Toreini Ehsan
author_facet	Mehrnezhad Maryam Coopamootoo Kovila Toreini Ehsan
author_sort	Mehrnezhad Maryam
title	How Can and Would People Protect From Online Tracking?
title_short	How Can and Would People Protect From Online Tracking?
title_full	How Can and Would People Protect From Online Tracking?
title_fullStr	How Can and Would People Protect From Online Tracking?
title_full_unstemmed	How Can and Would People Protect From Online Tracking?
title_sort	how can and would people protect from online tracking?
publisher	Sciendo
publishDate	2022
url	https://doaj.org/article/f757426ed868459b91ebfbeb1116faa5
work_keys_str_mv	AT mehrnezhadmaryam howcanandwouldpeopleprotectfromonlinetracking AT coopamootookovila howcanandwouldpeopleprotectfromonlinetracking AT toreiniehsan howcanandwouldpeopleprotectfromonlinetracking
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How Can and Would People Protect From Online Tracking?

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