The mega events paradox

Considering the urban transformations and the development of the hotel sector in the City of Rio de Janeiro driven by the 2016 Olympic Games, this study aims to understand how the hotel industry behaves in terms of organic growth and investments during periods of mega international events. To t...

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Autores principales: Eduardo Russo, Ariane Figueira
Formato: article
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Publicado: Associação Nacional de Pós-Graduação em Turismo 2021
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Acceso en línea:https://doaj.org/article/f7603b8ad2f1449a8fa210c7eee6bae7
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spelling oai:doaj.org-article:f7603b8ad2f1449a8fa210c7eee6bae72021-11-18T02:49:08ZThe mega events paradox10.7784/rbtur.v16.23121982-6125https://doaj.org/article/f7603b8ad2f1449a8fa210c7eee6bae72021-11-01T00:00:00Zhttps://rbtur.org.br/rbtur/article/view/2312https://doaj.org/toc/1982-6125 Considering the urban transformations and the development of the hotel sector in the City of Rio de Janeiro driven by the 2016 Olympic Games, this study aims to understand how the hotel industry behaves in terms of organic growth and investments during periods of mega international events. To this end, a qualitative case study research was carried out that included 7 different hotel brands whose results were coded and categorized resulting in a theoretical-conceptual framework responsible for identifying some competitive pressures on traditional hospitality, including 6 different challenges: (1) political institutional insecurity, (2) perceptions of the media, (3) public security, (4) other national and foreign locations, (5) new videoconference technologies, and (6) Online Travel Agencies. It was found that the exponential growth in the number of beds in the city in the years leading up to the 2016 Olympics generated several complications for the industry at that time. The logic of this expansion is discussed throughout the paper during different phases and the aim is to help fill a gap left by empirical research in the area, which has little explored the logic behind the option of investing during Olympic Cycles. Eduardo RussoAriane FigueiraAssociação Nacional de Pós-Graduação em TurismoarticleMega EventsOlympic GamesTourism and HospitalityInstitutional TheoryRio de Janeiro.Geography. Anthropology. RecreationGRecreation. LeisureGV1-1860ENESPTRevista Brasileira de Pesquisa em Turismo, Vol 16 (2021)
institution DOAJ
collection DOAJ
language EN
ES
PT
topic Mega Events
Olympic Games
Tourism and Hospitality
Institutional Theory
Rio de Janeiro.
Geography. Anthropology. Recreation
G
Recreation. Leisure
GV1-1860
spellingShingle Mega Events
Olympic Games
Tourism and Hospitality
Institutional Theory
Rio de Janeiro.
Geography. Anthropology. Recreation
G
Recreation. Leisure
GV1-1860
Eduardo Russo
Ariane Figueira
The mega events paradox
description Considering the urban transformations and the development of the hotel sector in the City of Rio de Janeiro driven by the 2016 Olympic Games, this study aims to understand how the hotel industry behaves in terms of organic growth and investments during periods of mega international events. To this end, a qualitative case study research was carried out that included 7 different hotel brands whose results were coded and categorized resulting in a theoretical-conceptual framework responsible for identifying some competitive pressures on traditional hospitality, including 6 different challenges: (1) political institutional insecurity, (2) perceptions of the media, (3) public security, (4) other national and foreign locations, (5) new videoconference technologies, and (6) Online Travel Agencies. It was found that the exponential growth in the number of beds in the city in the years leading up to the 2016 Olympics generated several complications for the industry at that time. The logic of this expansion is discussed throughout the paper during different phases and the aim is to help fill a gap left by empirical research in the area, which has little explored the logic behind the option of investing during Olympic Cycles.
format article
author Eduardo Russo
Ariane Figueira
author_facet Eduardo Russo
Ariane Figueira
author_sort Eduardo Russo
title The mega events paradox
title_short The mega events paradox
title_full The mega events paradox
title_fullStr The mega events paradox
title_full_unstemmed The mega events paradox
title_sort mega events paradox
publisher Associação Nacional de Pós-Graduação em Turismo
publishDate 2021
url https://doaj.org/article/f7603b8ad2f1449a8fa210c7eee6bae7
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AT arianefigueira themegaeventsparadox
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