Quem são os consumidores sustentáveis?
The understanding of the consumer behavior and the decision-making processes involved in their choices is a theme that has been discussed in great depth in recent decades. The identification of variables that can be attributed to characterize a niche market demands specific studies for each category...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2013
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/f769589044514c7e851f197bd183b0d4 |
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| Sumario: | The understanding of the consumer behavior and the decision-making processes involved in their choices is a theme that has been discussed in great depth in recent decades. The identification of variables that can be attributed to characterize a niche market demands specific studies for each category of goods or services. The approach to sustainable consumption and the understanding of its target audience are still intricate questions. Through a literature review on sustainable consumption issues and cultural capital, this article seeks to demonstrate a possible correlation between the option for sustainable consumption and the level of cultural capital of consumers. |
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