IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS

Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are ch...

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Autores principales:	R. Gavva, E. Lozhkomoeva, T. Nechaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	folk crafts classical marketing marketing of innovations marketing of territories improvement and development of marketing tools management of arts and crafts promotion of folk crafts Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f79a719fcdaf454aa2c2c16c89d2686a
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spelling	oai:doaj.org-article:f79a719fcdaf454aa2c2c16c89d2686a2021-12-03T07:43:23ZIMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS1816-42772686-841510.26425/1816-4277-2017-12-113-121https://doaj.org/article/f79a719fcdaf454aa2c2c16c89d2686a2017-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/889https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are characteristic. Developed in Russia in the XVII-XIX centuries, national crafts were irretrievably lost in the middle of the twentieth century and again began to revive only in recent years. The article discusses the actual problems of the revival of Russian folk crafts and the application of classical marketing techniques to their promotion. The possibilities of applying new marketing technologies to the promotion of the goods of folk art, as well as the prospects of educational activity in these areas are analyzed.R. GavvaE. LozhkomoevaT. NechaevaPublishing House of the State University of Managementarticlefolk craftsclassical marketingmarketing of innovationsmarketing of territoriesimprovement and development of marketing toolsmanagement of arts and craftspromotion of folk craftsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 12, Pp 113-121 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	folk crafts classical marketing marketing of innovations marketing of territories improvement and development of marketing tools management of arts and crafts promotion of folk crafts Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	folk crafts classical marketing marketing of innovations marketing of territories improvement and development of marketing tools management of arts and crafts promotion of folk crafts Sociology (General) HM401-1281 Economics as a science HB71-74 R. Gavva E. Lozhkomoeva T. Nechaeva IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
description	Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are characteristic. Developed in Russia in the XVII-XIX centuries, national crafts were irretrievably lost in the middle of the twentieth century and again began to revive only in recent years. The article discusses the actual problems of the revival of Russian folk crafts and the application of classical marketing techniques to their promotion. The possibilities of applying new marketing technologies to the promotion of the goods of folk art, as well as the prospects of educational activity in these areas are analyzed.
format	article
author	R. Gavva E. Lozhkomoeva T. Nechaeva
author_facet	R. Gavva E. Lozhkomoeva T. Nechaeva
author_sort	R. Gavva
title	IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
title_short	IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
title_full	IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
title_fullStr	IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
title_full_unstemmed	IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
title_sort	improvement, development and practical application of various marketing technologies and instruments to promote folk crafts
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/f79a719fcdaf454aa2c2c16c89d2686a
work_keys_str_mv	AT rgavva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts AT elozhkomoeva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts AT tnechaeva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts
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IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS

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