The role of social media in contemporary tourism business

Social media represents a global phenomenon that has a great influence on society, primarily in terms of opportunities for new ways of communication that found wide application in modern business. In that sense, the paper analyzes the complex situation between social media communication and tourism....

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Autores principales:	Jević Jelena, Pavković Vladimir, Jević Goran
Formato:	article
Lenguaje:	EN SR
Publicado:	Center for Economic and Financial Research, Belgrade 2021
Materias:	social media strategic online communication image reputation tourism Commerce HF1-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/f830b9edc2e5420eabf4a8cf2a457b33
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spelling	oai:doaj.org-article:f830b9edc2e5420eabf4a8cf2a457b332021-12-05T21:28:49ZThe role of social media in contemporary tourism business2217-401X2683-347610.5937/Oditor2102133Jhttps://doaj.org/article/f830b9edc2e5420eabf4a8cf2a457b332021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/2217-401X/2021/2217-401X2102133J.pdfhttps://doaj.org/toc/2217-401Xhttps://doaj.org/toc/2683-3476Social media represents a global phenomenon that has a great influence on society, primarily in terms of opportunities for new ways of communication that found wide application in modern business. In that sense, the paper analyzes the complex situation between social media communication and tourism. Main goal of the paper is identifying and defining the role that social media have in contemporary tourism. Methodology in the paper, related to contemporary tourism business includes: defining and analyzing social media with special emphasis on their advantages and disadvantages, then analysis and determining the importance of strategic online communication and finally identifying and analyzing the characteristics of individual social media that are of the greatest importance in this strategic process. One of the research conclusions is that the strategic approach of social media and online communication represents one of the key activities in modern tourism business. The set research goal was fulfilled through research analysis, i.e. the role of social media and strategic online communication in modern tourism business was determined, as well as characteristics of social media that have the greatest impact on it.Jević JelenaPavković VladimirJević GoranCenter for Economic and Financial Research, Belgradearticlesocial mediastrategic online communicationimagereputationtourismCommerceHF1-6182FinanceHG1-9999ENSROditor, Vol 7, Iss 2, Pp 133-156 (2021)
institution	DOAJ
collection	DOAJ
language	EN SR
topic	social media strategic online communication image reputation tourism Commerce HF1-6182 Finance HG1-9999
spellingShingle	social media strategic online communication image reputation tourism Commerce HF1-6182 Finance HG1-9999 Jević Jelena Pavković Vladimir Jević Goran The role of social media in contemporary tourism business
description	Social media represents a global phenomenon that has a great influence on society, primarily in terms of opportunities for new ways of communication that found wide application in modern business. In that sense, the paper analyzes the complex situation between social media communication and tourism. Main goal of the paper is identifying and defining the role that social media have in contemporary tourism. Methodology in the paper, related to contemporary tourism business includes: defining and analyzing social media with special emphasis on their advantages and disadvantages, then analysis and determining the importance of strategic online communication and finally identifying and analyzing the characteristics of individual social media that are of the greatest importance in this strategic process. One of the research conclusions is that the strategic approach of social media and online communication represents one of the key activities in modern tourism business. The set research goal was fulfilled through research analysis, i.e. the role of social media and strategic online communication in modern tourism business was determined, as well as characteristics of social media that have the greatest impact on it.
format	article
author	Jević Jelena Pavković Vladimir Jević Goran
author_facet	Jević Jelena Pavković Vladimir Jević Goran
author_sort	Jević Jelena
title	The role of social media in contemporary tourism business
title_short	The role of social media in contemporary tourism business
title_full	The role of social media in contemporary tourism business
title_fullStr	The role of social media in contemporary tourism business
title_full_unstemmed	The role of social media in contemporary tourism business
title_sort	role of social media in contemporary tourism business
publisher	Center for Economic and Financial Research, Belgrade
publishDate	2021
url	https://doaj.org/article/f830b9edc2e5420eabf4a8cf2a457b33
work_keys_str_mv	AT jevicjelena theroleofsocialmediaincontemporarytourismbusiness AT pavkovicvladimir theroleofsocialmediaincontemporarytourismbusiness AT jevicgoran theroleofsocialmediaincontemporarytourismbusiness AT jevicjelena roleofsocialmediaincontemporarytourismbusiness AT pavkovicvladimir roleofsocialmediaincontemporarytourismbusiness AT jevicgoran roleofsocialmediaincontemporarytourismbusiness
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The role of social media in contemporary tourism business

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