MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2017
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| Acceso en línea: | https://doaj.org/article/f871e9684a744c30bb46a3a7d21ebd7b |
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| Sumario: | In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given. |
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