MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...

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Autor principal:	E. Sanapalova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f871e9684a744c30bb46a3a7d21ebd7b
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spelling	oai:doaj.org-article:f871e9684a744c30bb46a3a7d21ebd7b2021-12-03T07:43:20ZMANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»1816-42772686-8415https://doaj.org/article/f871e9684a744c30bb46a3a7d21ebd7b2017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/556https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given.E. SanapalovaPublishing House of the State University of Managementarticlethe classification of projectsthe main features of the projectproject managementmarketing activitiesmarketing the projectproject lifecycleSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 73-77 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	the classification of projects the main features of the project project management marketing activities marketing the project project lifecycle Sociology (General) HM401-1281 Economics as a science HB71-74 E. Sanapalova MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
description	In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the purpose of a process improvement of management are given.
format	article
author	E. Sanapalova
author_facet	E. Sanapalova
author_sort	E. Sanapalova
title	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_short	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_full	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_fullStr	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_full_unstemmed	MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
title_sort	management of marketing projects of a shoe company «trien»
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/f871e9684a744c30bb46a3a7d21ebd7b
work_keys_str_mv	AT esanapalova managementofmarketingprojectsofashoecompanytrien
_version_	1718373729595031552

MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

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