Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram

This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of s...

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Autor principal:	Aulia Rahmawati
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Semarang 2021
Materias:	micro-celebrity, authenticity, ordinary, instagram, multimodal discourse analysis Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/f88319d9a79b4f588374d46e2531aa2c
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spelling	oai:doaj.org-article:f88319d9a79b4f588374d46e2531aa2c2021-11-10T15:10:49ZManufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram2086-15592527-281010.26623/themessenger.v13i1.999https://doaj.org/article/f88319d9a79b4f588374d46e2531aa2c2021-11-01T00:00:00Zhttps://journals.usm.ac.id/index.php/the-messenger/article/view/999https://doaj.org/toc/2086-1559https://doaj.org/toc/2527-2810This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.Aulia RahmawatiUniversitas Semarangarticlemicro-celebrity, authenticity, ordinary, instagram, multimodal discourse analysisCommunication. Mass mediaP87-96ENIDJurnal the Messenger, Vol 13, Iss 1, Pp 108-119 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	micro-celebrity, authenticity, ordinary, instagram, multimodal discourse analysis Communication. Mass media P87-96
spellingShingle	micro-celebrity, authenticity, ordinary, instagram, multimodal discourse analysis Communication. Mass media P87-96 Aulia Rahmawati Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
description	This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.
format	article
author	Aulia Rahmawati
author_facet	Aulia Rahmawati
author_sort	Aulia Rahmawati
title	Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
title_short	Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
title_full	Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
title_fullStr	Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
title_full_unstemmed	Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
title_sort	manufacturing authenticity: the rise of indonesian micro-celebrities on instagram
publisher	Universitas Semarang
publishDate	2021
url	https://doaj.org/article/f88319d9a79b4f588374d46e2531aa2c
work_keys_str_mv	AT auliarahmawati manufacturingauthenticitytheriseofindonesianmicrocelebritiesoninstagram
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Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram

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