TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT

The use of digital technology (e-commerce and social media) can increase the influence business strategy on the MSME performance. This study aims to examine digital technology in mediating the effect business strategy on the MSME performance. This study uses a quantitative approach with an explanat...

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Autores principales:	Armiani Armiani, Basuki Basuki, Noorlailie Suwarno
Formato:	article
Lenguaje:	ID
Publicado:	Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2021
Materias:	strategi bisnis teknologi digital kinerja UMKM Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f8931fe10ceb4d66b3109bba3712e45d
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spelling	oai:doaj.org-article:f8931fe10ceb4d66b3109bba3712e45d2021-12-01T02:46:59ZTEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT10.24034/j25485024.y2021.v5.i3.48922548-298X2548-5024https://doaj.org/article/f8931fe10ceb4d66b3109bba3712e45d2021-09-01T00:00:00Zhttps://ejournal.stiesia.ac.id/ekuitas/article/view/4892https://doaj.org/toc/2548-298Xhttps://doaj.org/toc/2548-5024 The use of digital technology (e-commerce and social media) can increase the influence business strategy on the MSME performance. This study aims to examine digital technology in mediating the effect business strategy on the MSME performance. This study uses a quantitative approach with an explanatory research design, observation and questionnaire methods, with purposive sampling on halal certified and labeled food products, MSME that transact business using e-commerce and social media 2017-2019 in NTB, a sample 650 MSME with a response rate 536 MSME. The analysis tool used is SmartPLS. The findings show that digital technology partially mediates business strategy on the performance MSME. Digital technology is an intermediary variable that is able to be competitive in the global market, because MSME can do online marketing, so that their products can be recognized and can increase sales. The business strategy applied is the cost leadership strategy in terms; dominant commodity produc, production process using traditional tools, new product development, at least cooperation with resellers. Financial performance has increased sales and operating profit, non-financial performance has increased; Product quality, product quality, production target services and provide information about effectiveness, the use of digital technology in business strategies to improve the MSME performance. Armiani ArmianiBasuki BasukiNoorlailie SuwarnoSekolah Tinggi Ilmu Ekonomi Indonesia Surabayaarticlestrategi bisnisteknologi digitalkinerja UMKMEconomics as a scienceHB71-74IDEkuitas: Jurnal Ekonomi dan Keuangan, Vol 5, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	strategi bisnis teknologi digital kinerja UMKM Economics as a science HB71-74
spellingShingle	strategi bisnis teknologi digital kinerja UMKM Economics as a science HB71-74 Armiani Armiani Basuki Basuki Noorlailie Suwarno TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
description	The use of digital technology (e-commerce and social media) can increase the influence business strategy on the MSME performance. This study aims to examine digital technology in mediating the effect business strategy on the MSME performance. This study uses a quantitative approach with an explanatory research design, observation and questionnaire methods, with purposive sampling on halal certified and labeled food products, MSME that transact business using e-commerce and social media 2017-2019 in NTB, a sample 650 MSME with a response rate 536 MSME. The analysis tool used is SmartPLS. The findings show that digital technology partially mediates business strategy on the performance MSME. Digital technology is an intermediary variable that is able to be competitive in the global market, because MSME can do online marketing, so that their products can be recognized and can increase sales. The business strategy applied is the cost leadership strategy in terms; dominant commodity produc, production process using traditional tools, new product development, at least cooperation with resellers. Financial performance has increased sales and operating profit, non-financial performance has increased; Product quality, product quality, production target services and provide information about effectiveness, the use of digital technology in business strategies to improve the MSME performance.
format	article
author	Armiani Armiani Basuki Basuki Noorlailie Suwarno
author_facet	Armiani Armiani Basuki Basuki Noorlailie Suwarno
author_sort	Armiani Armiani
title	TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
title_short	TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
title_full	TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
title_fullStr	TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
title_full_unstemmed	TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT
title_sort	teknologi digital memediasi dampak strategi bisnis terhadap kinerja umkm di nusa tenggara barat
publisher	Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
publishDate	2021
url	https://doaj.org/article/f8931fe10ceb4d66b3109bba3712e45d
work_keys_str_mv	AT armianiarmiani teknologidigitalmemediasidampakstrategibisnisterhadapkinerjaumkmdinusatenggarabarat AT basukibasuki teknologidigitalmemediasidampakstrategibisnisterhadapkinerjaumkmdinusatenggarabarat AT noorlailiesuwarno teknologidigitalmemediasidampakstrategibisnisterhadapkinerjaumkmdinusatenggarabarat
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TEKNOLOGI DIGITAL MEMEDIASI DAMPAK STRATEGI BISNIS TERHADAP KINERJA UMKM DI NUSA TENGGARA BARAT

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