“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists

This paper is based on the analysis of 261 video and word posts collected from four popular social media sites on which Chinese tourists shared their consumption-related experiences during and after the trip. It investigates Chinese international tourists’ diverse presentations of self to a broad au...

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Autor principal:	Fangheyue Ma
Formato:	article
Lenguaje:	EN
Publicado:	Lodz University Press 2021
Materias:	china international tourism consumption social media presentation of self Sociology (General) HM401-1281
Acceso en línea:	https://doaj.org/article/f984aaf16138448bbd2ec126d5ed62c0
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id	oai:doaj.org-article:f984aaf16138448bbd2ec126d5ed62c0
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spelling	oai:doaj.org-article:f984aaf16138448bbd2ec126d5ed62c02021-11-26T15:06:50Z“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists1733-807710.18778/1733-8077.17.4.04https://doaj.org/article/f984aaf16138448bbd2ec126d5ed62c02021-10-01T00:00:00Zhttps://czasopisma.uni.lodz.pl/qualit/article/view/11322https://doaj.org/toc/1733-8077This paper is based on the analysis of 261 video and word posts collected from four popular social media sites on which Chinese tourists shared their consumption-related experiences during and after the trip. It investigates Chinese international tourists’ diverse presentations of self to a broad audience online through explaining their shopping experiences and product reviews. Tourists are expected to balance multiple identities carefully when they project themselves online as consumers—on the one hand, they present themselves as global consumers and trendsetters who are strategic and savvy; while on the other hand, they still need to preserve and even emphasize their national identity as Chinese patriots. Providing the much-lacking qualitative insight, this study enhances our understanding of international tourists and their consumption behaviors, the construction and presentation of a digital self, and how globalization operates at the micro-level.Fangheyue MaLodz University Pressarticlechinainternational tourismconsumptionsocial mediapresentation of selfSociology (General)HM401-1281ENQualitative Sociology Review, Vol 17, Iss 4, Pp 58-81 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	china international tourism consumption social media presentation of self Sociology (General) HM401-1281
spellingShingle	china international tourism consumption social media presentation of self Sociology (General) HM401-1281 Fangheyue Ma “You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
description	This paper is based on the analysis of 261 video and word posts collected from four popular social media sites on which Chinese tourists shared their consumption-related experiences during and after the trip. It investigates Chinese international tourists’ diverse presentations of self to a broad audience online through explaining their shopping experiences and product reviews. Tourists are expected to balance multiple identities carefully when they project themselves online as consumers—on the one hand, they present themselves as global consumers and trendsetters who are strategic and savvy; while on the other hand, they still need to preserve and even emphasize their national identity as Chinese patriots. Providing the much-lacking qualitative insight, this study enhances our understanding of international tourists and their consumption behaviors, the construction and presentation of a digital self, and how globalization operates at the micro-level.
format	article
author	Fangheyue Ma
author_facet	Fangheyue Ma
author_sort	Fangheyue Ma
title	“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
title_short	“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
title_full	“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
title_fullStr	“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
title_full_unstemmed	“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists
title_sort	“you are first a chinese citizen, then a consumer”: presenting and balancing identities online as chinese international tourists
publisher	Lodz University Press
publishDate	2021
url	https://doaj.org/article/f984aaf16138448bbd2ec126d5ed62c0
work_keys_str_mv	AT fangheyuema youarefirstachinesecitizenthenaconsumerpresentingandbalancingidentitiesonlineaschineseinternationaltourists
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“You Are First a Chinese Citizen, Then A Consumer”: Presenting and Balancing Identities Online as Chinese International Tourists

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