Market as Religion: The Dynamics of Business Network in Megachurches

Contemporaneously, in market view, the market of symbolic goods of religion is characterized by the pluralism of options that the postmodern individual has to join religious institutions. In this scenerie, it establishes a situation of fierce rivalry for the achievement of competitive adv...

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Autores principales: Roberto Bazanini, Celso Machado
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2018
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Acceso en línea:https://doaj.org/article/fa4c21f419504035b04b20578da25965
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