Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
Libraries face a significant challenge in keeping users, and sometimes even their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/fabd4ca3eeb145d6a5622664311b8ac0 |
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| Sumario: | Libraries face a significant challenge in keeping users, and sometimes even
their own employees, informed and up-to-date about their ever-changing services
and resources. A library e-newsletter is one way of effectively communicating updates
to a large number of people on a regular basis, serving as both an internal and external
communication tool. To do this, it is important to establish a collaborative model that
is sustainable, can be assessed, and meets readership needs. Aligning the newsletter
with the library’s mission and strategic plan is an effective approach for
communications with an academic library community. |
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