Meeting Strategic Communication Goals Through a Sustainable Library Newsletter

Libraries face a significant challenge in keeping users, and sometimes even their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving...

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Autores principales:	Crampsie, Camielle, Morris, Karla
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	library newsletter academic library strategic plan Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/fabd4ca3eeb145d6a5622664311b8ac0
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spelling	oai:doaj.org-article:fabd4ca3eeb145d6a5622664311b8ac02021-11-11T14:50:14ZMeeting Strategic Communication Goals Through a Sustainable Library Newsletter2475-8116https://doaj.org/article/fabd4ca3eeb145d6a5622664311b8ac02021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/12_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116Libraries face a significant challenge in keeping users, and sometimes even their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving as both an internal and external communication tool. To do this, it is important to establish a collaborative model that is sustainable, can be assessed, and meets readership needs. Aligning the newsletter with the library’s mission and strategic plan is an effective approach for communications with an academic library community.Crampsie, Camielle Morris, Karla Marketing Libraries Journalarticlelibrary newsletteracademic librarystrategic planBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 202-221 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	library newsletter academic library strategic plan Bibliography. Library science. Information resources Z
spellingShingle	library newsletter academic library strategic plan Bibliography. Library science. Information resources Z Crampsie, Camielle Morris, Karla Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
description	Libraries face a significant challenge in keeping users, and sometimes even their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving as both an internal and external communication tool. To do this, it is important to establish a collaborative model that is sustainable, can be assessed, and meets readership needs. Aligning the newsletter with the library’s mission and strategic plan is an effective approach for communications with an academic library community.
format	article
author	Crampsie, Camielle Morris, Karla
author_facet	Crampsie, Camielle Morris, Karla
author_sort	Crampsie, Camielle
title	Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
title_short	Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
title_full	Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
title_fullStr	Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
title_full_unstemmed	Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
title_sort	meeting strategic communication goals through a sustainable library newsletter
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/fabd4ca3eeb145d6a5622664311b8ac0
work_keys_str_mv	AT crampsiecamielle meetingstrategiccommunicationgoalsthroughasustainablelibrarynewsletter AT morriskarla meetingstrategiccommunicationgoalsthroughasustainablelibrarynewsletter
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Meeting Strategic Communication Goals Through a Sustainable Library Newsletter

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