Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam

We examine the relationship between promotion activities and sanitation decisions in the context of a program in the Mekong Delta that encouraged households to switch from fishpond latrines to septic tanks. Before and after the campaign, we surveyed households and promoters. Economic variables were...

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Autores principales:	Milan Thomas, Per Ljung
Formato:	article
Lenguaje:	EN
Publicado:	IWA Publishing 2021
Materias:	gender marketing rural development sanitation septic tanks social influences Environmental technology. Sanitary engineering TD1-1066
Acceso en línea:	https://doaj.org/article/faeb191bd1744cc7ad8d5d0649689bb4
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spelling	oai:doaj.org-article:faeb191bd1744cc7ad8d5d0649689bb42021-11-23T18:23:00ZClimbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam2043-90832408-936210.2166/washdev.2021.072https://doaj.org/article/faeb191bd1744cc7ad8d5d0649689bb42021-11-01T00:00:00Zhttp://washdev.iwaponline.com/content/11/6/1026https://doaj.org/toc/2043-9083https://doaj.org/toc/2408-9362We examine the relationship between promotion activities and sanitation decisions in the context of a program in the Mekong Delta that encouraged households to switch from fishpond latrines to septic tanks. Before and after the campaign, we surveyed households and promoters. Economic variables were important determinants of septic tank adoption, but whether the decision was woman-led and familiarity with the promoter were strongly predictive as well. Controlling for the pre-existing household decision-making structure, women were more likely to lead the sanitation decision if a promoter spoke to them rather than to a male householder. These household-based findings on the importance of promoters were supported by a supplementary analysis of sales. We found that promoters who were older, trained, and educated were more successful in selling septic tanks. Taken together, these findings highlight the importance of gender equity and trust in the promoter for encouraging last-mile households to invest in new health technologies. HIGHLIGHTS Data from a sanitation promotion campaign that focused on rural women are analyzed to identify predictors of women's participation in sanitation decisions, households' septic tank purchase, and promoters' septic tank sales.; Adjusting for households' pre-campaign decision-making structures, women were 33% more likely to take the lead in deciding whether to purchase a septic tank if they interacted with a promoter from the campaign.; Controlling for socioeconomic variables, septic tank purchase was 24% more likely in households with woman-led decision-making on sanitation.; Promoters sold more tanks if they were older, educated, and acquainted with households, highlighting the role of trust in introducing new health technologies.;Milan ThomasPer LjungIWA Publishingarticlegendermarketingrural developmentsanitationseptic tankssocial influencesEnvironmental technology. Sanitary engineeringTD1-1066ENJournal of Water, Sanitation and Hygiene for Development, Vol 11, Iss 6, Pp 1026-1035 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	gender marketing rural development sanitation septic tanks social influences Environmental technology. Sanitary engineering TD1-1066
spellingShingle	gender marketing rural development sanitation septic tanks social influences Environmental technology. Sanitary engineering TD1-1066 Milan Thomas Per Ljung Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
description	We examine the relationship between promotion activities and sanitation decisions in the context of a program in the Mekong Delta that encouraged households to switch from fishpond latrines to septic tanks. Before and after the campaign, we surveyed households and promoters. Economic variables were important determinants of septic tank adoption, but whether the decision was woman-led and familiarity with the promoter were strongly predictive as well. Controlling for the pre-existing household decision-making structure, women were more likely to lead the sanitation decision if a promoter spoke to them rather than to a male householder. These household-based findings on the importance of promoters were supported by a supplementary analysis of sales. We found that promoters who were older, trained, and educated were more successful in selling septic tanks. Taken together, these findings highlight the importance of gender equity and trust in the promoter for encouraging last-mile households to invest in new health technologies. HIGHLIGHTS Data from a sanitation promotion campaign that focused on rural women are analyzed to identify predictors of women's participation in sanitation decisions, households' septic tank purchase, and promoters' septic tank sales.; Adjusting for households' pre-campaign decision-making structures, women were 33% more likely to take the lead in deciding whether to purchase a septic tank if they interacted with a promoter from the campaign.; Controlling for socioeconomic variables, septic tank purchase was 24% more likely in households with woman-led decision-making on sanitation.; Promoters sold more tanks if they were older, educated, and acquainted with households, highlighting the role of trust in introducing new health technologies.;
format	article
author	Milan Thomas Per Ljung
author_facet	Milan Thomas Per Ljung
author_sort	Milan Thomas
title	Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
title_short	Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
title_full	Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
title_fullStr	Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
title_full_unstemmed	Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam
title_sort	climbing the sanitation ladder: latrine promotion and household decision-making in viet nam
publisher	IWA Publishing
publishDate	2021
url	https://doaj.org/article/faeb191bd1744cc7ad8d5d0649689bb4
work_keys_str_mv	AT milanthomas climbingthesanitationladderlatrinepromotionandhouseholddecisionmakinginvietnam AT perljung climbingthesanitationladderlatrinepromotionandhouseholddecisionmakinginvietnam
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Climbing the sanitation ladder: latrine promotion and household decision-making in Viet Nam

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