Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis

Facebook, a form of digital marketing tool acts as a valuable element to reach out to the people or potential communities which aids in generating millions of revenues for businesses. Facebook Marketing has become one of the famous online marketing tools besides Google Advertisement. Many businesses...

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Autores principales:	Nadzrif Othman, Norbayah Mohd Suki, Norazah Mohd Suki
Formato:	article
Lenguaje:	EN
Publicado:	International Association of Online Engineering (IAOE) 2021
Materias:	facebook marketing scopus bibliometric analysis Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/fb6176a781a44a90aa72c56720358fb1
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spelling	oai:doaj.org-article:fb6176a781a44a90aa72c56720358fb12021-12-02T19:24:24ZEvolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis1865-792310.3991/ijim.v15i20.23741https://doaj.org/article/fb6176a781a44a90aa72c56720358fb12021-10-01T00:00:00Zhttps://online-journals.org/index.php/i-jim/article/view/23741https://doaj.org/toc/1865-7923Facebook, a form of digital marketing tool acts as a valuable element to reach out to the people or potential communities which aids in generating millions of revenues for businesses. Facebook Marketing has become one of the famous online marketing tools besides Google Advertisement. Many businesses ranging from Small Medium Enterprises (SME) to large scale corporations rely on Facebook Marketing because the results yielded are extensively and impeccably lucrative for these businesses. This study aims to provide an overview of literature on Facebook Marketing for the years ranging between 2006 and 2020by using bibliometric analysis of research productivity viewed through Scopus database.The analysis captured the most influential document and source types during this period. It also captured the most significant countries who contributed to the publications, the most productive authors and the most noticeable institutions involved with the related documents. The main method used was searching within the Scopus database,Visualisation of Similarities (VOSviewer) software and Harzing’s Perish software. The results of the analysis revealed that of the 1888 document source type, Journal is the preferred source type for publication with 66.21% (1250 sources). This is followed by Conference Proceeding with 21.21% (408 sources), Book Series covers 5.93% (112 sources), Book covers 5.24% (99 sources), and Trade Journal covers 1.01% (19 sources).Nadzrif OthmanNorbayah Mohd SukiNorazah Mohd SukiInternational Association of Online Engineering (IAOE)articlefacebookmarketingscopusbibliometric analysisTelecommunicationTK5101-6720ENInternational Journal of Interactive Mobile Technologies, Vol 15, Iss 20, Pp 68-82 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	facebook marketing scopus bibliometric analysis Telecommunication TK5101-6720
spellingShingle	facebook marketing scopus bibliometric analysis Telecommunication TK5101-6720 Nadzrif Othman Norbayah Mohd Suki Norazah Mohd Suki Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
description	Facebook, a form of digital marketing tool acts as a valuable element to reach out to the people or potential communities which aids in generating millions of revenues for businesses. Facebook Marketing has become one of the famous online marketing tools besides Google Advertisement. Many businesses ranging from Small Medium Enterprises (SME) to large scale corporations rely on Facebook Marketing because the results yielded are extensively and impeccably lucrative for these businesses. This study aims to provide an overview of literature on Facebook Marketing for the years ranging between 2006 and 2020by using bibliometric analysis of research productivity viewed through Scopus database.The analysis captured the most influential document and source types during this period. It also captured the most significant countries who contributed to the publications, the most productive authors and the most noticeable institutions involved with the related documents. The main method used was searching within the Scopus database,Visualisation of Similarities (VOSviewer) software and Harzing’s Perish software. The results of the analysis revealed that of the 1888 document source type, Journal is the preferred source type for publication with 66.21% (1250 sources). This is followed by Conference Proceeding with 21.21% (408 sources), Book Series covers 5.93% (112 sources), Book covers 5.24% (99 sources), and Trade Journal covers 1.01% (19 sources).
format	article
author	Nadzrif Othman Norbayah Mohd Suki Norazah Mohd Suki
author_facet	Nadzrif Othman Norbayah Mohd Suki Norazah Mohd Suki
author_sort	Nadzrif Othman
title	Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
title_short	Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
title_full	Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
title_fullStr	Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
title_full_unstemmed	Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis
title_sort	evolution trends of facebook marketing in digital economics growth: a bibliometric analysis
publisher	International Association of Online Engineering (IAOE)
publishDate	2021
url	https://doaj.org/article/fb6176a781a44a90aa72c56720358fb1
work_keys_str_mv	AT nadzrifothman evolutiontrendsoffacebookmarketingindigitaleconomicsgrowthabibliometricanalysis AT norbayahmohdsuki evolutiontrendsoffacebookmarketingindigitaleconomicsgrowthabibliometricanalysis AT norazahmohdsuki evolutiontrendsoffacebookmarketingindigitaleconomicsgrowthabibliometricanalysis
_version_	1718376595667812352

Evolution Trends of Facebook Marketing in Digital Economics Growth: A Bibliometric Analysis

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