Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment
Emotional valence is very important in order to create the imprint of the memory of brands and companies in the minds of consumers and to create an adequate perception of companies and influence their purchasing decisions. Therefore, it is a main objective of neuromarketing and neuromanagement. A ve...
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| Format: | article |
| Language: | EN |
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Elsevier
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/fc4bb12953d345a0a6b6b4c066e3a77f |
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