'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards

Muslim mothers in Indonesia find many roadside billboards confronting, especially those advertising harmful products such as cigarettes or using sexualised images of women. This unease is exacerbated by the fact that during daily commutes neither they nor their children can avoid seeing these billb...

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Autores principales: Hanny Savitri Hartono, Sharyn Davies, Graeme MacRae
Formato: article
Lenguaje:EN
Publicado: Asia Pacific Network 2017
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Acceso en línea:https://doaj.org/article/fd168cd4677b43b5bc8061b342e018e3
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spelling oai:doaj.org-article:fd168cd4677b43b5bc8061b342e018e32021-12-02T08:27:36Z'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards10.24135/pjr.v23i2.3091023-94992324-2035https://doaj.org/article/fd168cd4677b43b5bc8061b342e018e32017-11-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/309https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035 Muslim mothers in Indonesia find many roadside billboards confronting, especially those advertising harmful products such as cigarettes or using sexualised images of women. This unease is exacerbated by the fact that during daily commutes neither they nor their children can avoid seeing these billboards. However, while billboards pose a challenge to Islamic sensibilities, some Muslim mothers use these billboards as sites to educate their children about piety, modesty and tolerance. Such reflexive engagement is informed by an ongoing dialectic between mother’s interpretations of Islamic teachings and the realities of contemporary Indonesian media culture. This article explores this dialectic through interviews with Muslim mothers in Semarang, Indonesia. Hanny Savitri HartonoSharyn DaviesGraeme MacRaeAsia Pacific NetworkarticleadvertisingbillboardscommunicationcultureIndonesiaIslamCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 23, Iss 2 (2017)
institution DOAJ
collection DOAJ
language EN
topic advertising
billboards
communication
culture
Indonesia
Islam
Communication. Mass media
P87-96
Journalism. The periodical press, etc.
PN4699-5650
spellingShingle advertising
billboards
communication
culture
Indonesia
Islam
Communication. Mass media
P87-96
Journalism. The periodical press, etc.
PN4699-5650
Hanny Savitri Hartono
Sharyn Davies
Graeme MacRae
'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
description Muslim mothers in Indonesia find many roadside billboards confronting, especially those advertising harmful products such as cigarettes or using sexualised images of women. This unease is exacerbated by the fact that during daily commutes neither they nor their children can avoid seeing these billboards. However, while billboards pose a challenge to Islamic sensibilities, some Muslim mothers use these billboards as sites to educate their children about piety, modesty and tolerance. Such reflexive engagement is informed by an ongoing dialectic between mother’s interpretations of Islamic teachings and the realities of contemporary Indonesian media culture. This article explores this dialectic through interviews with Muslim mothers in Semarang, Indonesia.
format article
author Hanny Savitri Hartono
Sharyn Davies
Graeme MacRae
author_facet Hanny Savitri Hartono
Sharyn Davies
Graeme MacRae
author_sort Hanny Savitri Hartono
title 'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
title_short 'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
title_full 'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
title_fullStr 'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
title_full_unstemmed 'You can’t avoid sex and cigarettes': How Indonesian Muslim mothers teach their children to read billboards
title_sort 'you can’t avoid sex and cigarettes': how indonesian muslim mothers teach their children to read billboards
publisher Asia Pacific Network
publishDate 2017
url https://doaj.org/article/fd168cd4677b43b5bc8061b342e018e3
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AT graememacrae youcantavoidsexandcigaretteshowindonesianmuslimmothersteachtheirchildrentoreadbillboards
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