ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA

Being one of the popular jobs until the late 20th century in Anatolia, “çerçi” (peddler) nowadays has lost its significance and is no longer common. Çerçi is the person who sells many different kinds of products in villages and village markets either on foot or with the help of any kind of automobil...

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Autor principal:	Yavuz AKÇİ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	peddler pitchman hawker haberdasher qualitative research Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/fd46bf15179740f38f9c0713a8624d67
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spelling	oai:doaj.org-article:fd46bf15179740f38f9c0713a8624d672021-11-24T09:20:54ZÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA2148-416310.9761/JASSS3110https://doaj.org/article/fd46bf15179740f38f9c0713a8624d672019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=724098598_26-Yrd.%20Do%C3%A7.%20Dr.%20Yavuz%20AK%C3%87%C4%B0.pdf&key=27634https://doaj.org/toc/2148-4163Being one of the popular jobs until the late 20th century in Anatolia, “çerçi” (peddler) nowadays has lost its significance and is no longer common. Çerçi is the person who sells many different kinds of products in villages and village markets either on foot or with the help of any kind of automobile. This study was conducted to gather information about “çerçi” that adapts the marketing mix in a unique way. The study was performed using qualitative data collection method and the researcher held interviews with four people who exercised this job (çerçilik) in the past. To verify and support the qualitative data obtained from those four people, the researcher also conducted a quantitative survey on 76 people who were found to have shopping experience with the peddlers. According to the results derived from the data, “peddlers” is found to still continue operating by bringing the products needed by the consumers to their doorsteps; applying cost-based pricing, collecting his receivables in cash or selling mainly on account and by trade-off and performing his job based on trust.Yavuz AKÇİFırat Universityarticlepeddlerpitchmanhawkerhaberdasherqualitative researchSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 39, Pp 377-390 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	peddler pitchman hawker haberdasher qualitative research Social Sciences H Social sciences (General) H1-99
spellingShingle	peddler pitchman hawker haberdasher qualitative research Social Sciences H Social sciences (General) H1-99 Yavuz AKÇİ ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
description	Being one of the popular jobs until the late 20th century in Anatolia, “çerçi” (peddler) nowadays has lost its significance and is no longer common. Çerçi is the person who sells many different kinds of products in villages and village markets either on foot or with the help of any kind of automobile. This study was conducted to gather information about “çerçi” that adapts the marketing mix in a unique way. The study was performed using qualitative data collection method and the researcher held interviews with four people who exercised this job (çerçilik) in the past. To verify and support the qualitative data obtained from those four people, the researcher also conducted a quantitative survey on 76 people who were found to have shopping experience with the peddlers. According to the results derived from the data, “peddlers” is found to still continue operating by bringing the products needed by the consumers to their doorsteps; applying cost-based pricing, collecting his receivables in cash or selling mainly on account and by trade-off and performing his job based on trust.
format	article
author	Yavuz AKÇİ
author_facet	Yavuz AKÇİ
author_sort	Yavuz AKÇİ
title	ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
title_short	ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
title_full	ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
title_fullStr	ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
title_full_unstemmed	ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA
title_sort	çerçi: traditional & folkloric merchant of anatolia
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/fd46bf15179740f38f9c0713a8624d67
work_keys_str_mv	AT yavuzakci cercitraditionalfolkloricmerchantofanatolia
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ÇERÇI: TRADITIONAL & FOLKLORIC MERCHANT OF ANATOLIA

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