Marketing and change management in the services sector
The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that p...
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Viša ekonomska škola Peć, Leposavić
2021
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oai:doaj.org-article:fda150b57b57442fb0d76404665edcbf2021-12-05T20:59:01ZMarketing and change management in the services sector1452-44572560-330210.5937/ekonsig2101013Dhttps://doaj.org/article/fda150b57b57442fb0d76404665edcbf2021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2021/1452-44572101013D.pdfhttps://doaj.org/toc/1452-4457https://doaj.org/toc/2560-3302The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that product brands are increasingly taking on elements of services, because customers do not view the product only as a product, but a compilation of products and services that goes with the product. The needs of modern customers are changing rapidly, and innovating services that meet the wishes and expectations of customers is a key issue.Dašić DejanRistić PredragZlatković MiodragViša ekonomska škola Peć, Leposavićarticleservicesmarketingmodern economyqualityEconomics as a scienceHB71-74ENSREkonomski Signali , Vol 16, Iss 1, Pp 13-25 (2021) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN SR |
| topic |
services marketing modern economy quality Economics as a science HB71-74 |
| spellingShingle |
services marketing modern economy quality Economics as a science HB71-74 Dašić Dejan Ristić Predrag Zlatković Miodrag Marketing and change management in the services sector |
| description |
The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that product brands are increasingly taking on elements of services, because customers do not view the product only as a product, but a compilation of products and services that goes with the product. The needs of modern customers are changing rapidly, and innovating services that meet the wishes and expectations of customers is a key issue. |
| format |
article |
| author |
Dašić Dejan Ristić Predrag Zlatković Miodrag |
| author_facet |
Dašić Dejan Ristić Predrag Zlatković Miodrag |
| author_sort |
Dašić Dejan |
| title |
Marketing and change management in the services sector |
| title_short |
Marketing and change management in the services sector |
| title_full |
Marketing and change management in the services sector |
| title_fullStr |
Marketing and change management in the services sector |
| title_full_unstemmed |
Marketing and change management in the services sector |
| title_sort |
marketing and change management in the services sector |
| publisher |
Viša ekonomska škola Peć, Leposavić |
| publishDate |
2021 |
| url |
https://doaj.org/article/fda150b57b57442fb0d76404665edcbf |
| work_keys_str_mv |
AT dasicdejan marketingandchangemanagementintheservicessector AT risticpredrag marketingandchangemanagementintheservicessector AT zlatkovicmiodrag marketingandchangemanagementintheservicessector |
| _version_ |
1718371041457209344 |