The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis

National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation...

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Autores principales: Kiptenko Viktoriia, Mykhailenko Tetiana
Formato: article
Lenguaje:EN
FR
Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/fda5fff9b7694faa9377aa7dd93d8ad7
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spelling oai:doaj.org-article:fda5fff9b7694faa9377aa7dd93d8ad72021-12-02T17:16:07ZThe Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis2261-242410.1051/shsconf/202112607002https://doaj.org/article/fda5fff9b7694faa9377aa7dd93d8ad72021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/37/shsconf_sdppp2021_07002.pdfhttps://doaj.org/toc/2261-2424National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation, which was affected in different ways by pandemics. The last decade challenges for the national nature parks of Ukraine, positive impetuses of several successful projects, enhancement of the community role in the environmental issues caused the search for a framing of the strategy of recreation and tourism activity of the national nature park located in Ichnia, Chernihiv oblast, Ukraine. By employing the Canvas business model and SWOT analysis the client-oriented shift in the above park strategy focuses ground prospects for facts-based decision-making and planning. The focuses advised include restructuring of the organizational patterns of the entity; modernisation of information and communication activities; profiling of demand and diversification of values for travellers of different motivation; networking with stakeholders.Kiptenko ViktoriiaMykhailenko TetianaEDP Sciencesarticlerecreationtourism activitiesichnia national nature parkcanvas business-modelswot-analysisSocial SciencesHENFRSHS Web of Conferences, Vol 126, p 07002 (2021)
institution DOAJ
collection DOAJ
language EN
FR
topic recreation
tourism activities
ichnia national nature park
canvas business-model
swot-analysis
Social Sciences
H
spellingShingle recreation
tourism activities
ichnia national nature park
canvas business-model
swot-analysis
Social Sciences
H
Kiptenko Viktoriia
Mykhailenko Tetiana
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
description National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation, which was affected in different ways by pandemics. The last decade challenges for the national nature parks of Ukraine, positive impetuses of several successful projects, enhancement of the community role in the environmental issues caused the search for a framing of the strategy of recreation and tourism activity of the national nature park located in Ichnia, Chernihiv oblast, Ukraine. By employing the Canvas business model and SWOT analysis the client-oriented shift in the above park strategy focuses ground prospects for facts-based decision-making and planning. The focuses advised include restructuring of the organizational patterns of the entity; modernisation of information and communication activities; profiling of demand and diversification of values for travellers of different motivation; networking with stakeholders.
format article
author Kiptenko Viktoriia
Mykhailenko Tetiana
author_facet Kiptenko Viktoriia
Mykhailenko Tetiana
author_sort Kiptenko Viktoriia
title The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
title_short The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
title_full The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
title_fullStr The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
title_full_unstemmed The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
title_sort strategy focuses of recreation and tourism activities of ichnia national nature park (ukraine) design employing canvas business-model and swot-analysis
publisher EDP Sciences
publishDate 2021
url https://doaj.org/article/fda5fff9b7694faa9377aa7dd93d8ad7
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