The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis
National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation...
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EDP Sciences
2021
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oai:doaj.org-article:fda5fff9b7694faa9377aa7dd93d8ad72021-12-02T17:16:07ZThe Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis2261-242410.1051/shsconf/202112607002https://doaj.org/article/fda5fff9b7694faa9377aa7dd93d8ad72021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/37/shsconf_sdppp2021_07002.pdfhttps://doaj.org/toc/2261-2424National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation, which was affected in different ways by pandemics. The last decade challenges for the national nature parks of Ukraine, positive impetuses of several successful projects, enhancement of the community role in the environmental issues caused the search for a framing of the strategy of recreation and tourism activity of the national nature park located in Ichnia, Chernihiv oblast, Ukraine. By employing the Canvas business model and SWOT analysis the client-oriented shift in the above park strategy focuses ground prospects for facts-based decision-making and planning. The focuses advised include restructuring of the organizational patterns of the entity; modernisation of information and communication activities; profiling of demand and diversification of values for travellers of different motivation; networking with stakeholders.Kiptenko ViktoriiaMykhailenko TetianaEDP Sciencesarticlerecreationtourism activitiesichnia national nature parkcanvas business-modelswot-analysisSocial SciencesHENFRSHS Web of Conferences, Vol 126, p 07002 (2021) |
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recreation tourism activities ichnia national nature park canvas business-model swot-analysis Social Sciences H Kiptenko Viktoriia Mykhailenko Tetiana The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
description |
National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation, which was affected in different ways by pandemics. The last decade challenges for the national nature parks of Ukraine, positive impetuses of several successful projects, enhancement of the community role in the environmental issues caused the search for a framing of the strategy of recreation and tourism activity of the national nature park located in Ichnia, Chernihiv oblast, Ukraine. By employing the Canvas business model and SWOT analysis the client-oriented shift in the above park strategy focuses ground prospects for facts-based decision-making and planning. The focuses advised include restructuring of the organizational patterns of the entity; modernisation of information and communication activities; profiling of demand and diversification of values for travellers of different motivation; networking with stakeholders. |
format |
article |
author |
Kiptenko Viktoriia Mykhailenko Tetiana |
author_facet |
Kiptenko Viktoriia Mykhailenko Tetiana |
author_sort |
Kiptenko Viktoriia |
title |
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
title_short |
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
title_full |
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
title_fullStr |
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
title_full_unstemmed |
The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis |
title_sort |
strategy focuses of recreation and tourism activities of ichnia national nature park (ukraine) design employing canvas business-model and swot-analysis |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doaj.org/article/fda5fff9b7694faa9377aa7dd93d8ad7 |
work_keys_str_mv |
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