ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA

The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the w...

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Autores principales:	Aléssio Bessa Sarquis, Paulo Cezar de Campos, Vilmar José Zaccaron, Adelcio Machado Santos, Alexandre Marino Costa
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2014
Materias:	service marketing marketing budget marketing expenses college Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/fdcbe58b980d4e669bc1d87465d789a4
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:fdcbe58b980d4e669bc1d87465d789a42021-11-11T15:49:46ZORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA1983-4535https://doaj.org/article/fdcbe58b980d4e669bc1d87465d789a42014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319331138013https://doaj.org/toc/1983-4535The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the west region of the State of Santa Catarina, from the theoretical model proposed by Sarquis and Ikeda (2003). It is an empirical, exploratory, qualitative study, thus a case study whose field research involved deep interviews. The results showed that procedures used by the institution in the creation of the expenses budget, in the operation system of the marketing expenses, in the accounting of the expenses and in the budgetary process structured the same way as the theoretical model from Sarquis and Ikeda (2003).Aléssio Bessa SarquisPaulo Cezar de CamposVilmar José ZaccaronAdelcio Machado SantosAlexandre Marino CostaUniversidade Federal de Santa Catarinaarticleservice marketingmarketing budgetmarketing expensescollegeEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 7, Iss 2, Pp 266-285 (2014)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	service marketing marketing budget marketing expenses college Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	service marketing marketing budget marketing expenses college Education (General) L7-991 Special aspects of education LC8-6691 Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
description	The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the west region of the State of Santa Catarina, from the theoretical model proposed by Sarquis and Ikeda (2003). It is an empirical, exploratory, qualitative study, thus a case study whose field research involved deep interviews. The results showed that procedures used by the institution in the creation of the expenses budget, in the operation system of the marketing expenses, in the accounting of the expenses and in the budgetary process structured the same way as the theoretical model from Sarquis and Ikeda (2003).
format	article
author	Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa
author_facet	Aléssio Bessa Sarquis Paulo Cezar de Campos Vilmar José Zaccaron Adelcio Machado Santos Alexandre Marino Costa
author_sort	Aléssio Bessa Sarquis
title	ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
title_short	ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
title_full	ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
title_fullStr	ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
title_full_unstemmed	ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
title_sort	orçamento de despesas de marketing no setor de ensino superior: um estudo a partir do modelo de sarquis e ikeda
publisher	Universidade Federal de Santa Catarina
publishDate	2014
url	https://doaj.org/article/fdcbe58b980d4e669bc1d87465d789a4
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ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA

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