ORÇAMENTO DE DESPESAS DE MARKETING NO SETOR DE ENSINO SUPERIOR: UM ESTUDO A PARTIR DO MODELO DE SARQUIS E IKEDA
The article tackles the marketing expenses in the college teaching sector, a useful tool in the management of the financial resources and expenses of the organization. The study aimed at analyzing the characteristics of the marketing expenses budget process of a higher education institution in the w...
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| Autores principales: | , , , , |
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| Formato: | article |
| Lenguaje: | ES PT |
| Publicado: |
Universidade Federal de Santa Catarina
2014
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/fdcbe58b980d4e669bc1d87465d789a4 |
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