CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
Consumers’ demand practices have changed in the course of time due to globalization and developing technology. The developments mainly in internet and communication and information technologies have converted consumers’ traditional purchasing practices into electronic purchasing practices. Due to th...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/fdf3923ef16643258708d02dbbe7dfb1 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | Consumers’ demand practices have changed in the course of time due to globalization and developing technology. The developments mainly in internet and communication and information technologies have converted consumers’ traditional purchasing practices into electronic purchasing practices. Due to the fact that distance is not a problem thanks to electronic marketing, organizations are able to release their products into market in a short time and get into the world market easily. Consumers are able to purchase the product they want from a website they prefer at an affordable price, tirelessly and instantly through internet. Within this scope, it has been seen that the advantages that electronic marketing provides to organizations and consumers spread quickly. In the survey, the aim is to determine whether internet shopping differs according to demographical features or not and the thoughts of the consumers regarding the websites which do electronic marketing on internet. For this purpose, a survey has been conducted on 800 people in Istanbul. According to chi-square analysis on the online shopping state of the consumers according to the demographical features, a significant relation has been determined between online shopping and age, marital status, occupation and educational status. In addition to this, a factor analysis has been carried out in order to propound the consumers’ thoughts on the websites that do electronic marketing through internet. 3 sub-dimensions have emerged as the result of factor analysis. Factor 1 has been determined as Website Design, Factor 2 has been determined as Website Service and Factor 3 has been determined as Website Advantage. Reliability analysis and Kolmogorov Smirnov normal distribution test have been applied to the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet. As a result of this, it has been seen that the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet do not distribute normally and Mann Whitney U test from non-parametric tests has been carried out. The sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet have been examined according to gender and origin and consequently, whereas there are no significant differences in the attitudes of the sub-dimensions of website design and website advantage according to gende |
|---|