CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET

Consumers’ demand practices have changed in the course of time due to globalization and developing technology. The developments mainly in internet and communication and information technologies have converted consumers’ traditional purchasing practices into electronic purchasing practices. Due to th...

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Autores principales:	Ebru ONURLUBAŞ, Neslihan YILMAZ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	consumer, electronic marketing, internet shopping, factor analysis, mann whitney u test Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/fdf3923ef16643258708d02dbbe7dfb1
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spelling	oai:doaj.org-article:fdf3923ef16643258708d02dbbe7dfb12021-11-24T09:20:52ZCONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET2148-416310.9761/JASSS3255https://doaj.org/article/fdf3923ef16643258708d02dbbe7dfb12019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1861124951_9.%20Yrd.%20Do%C3%A7.%20Dr.%20Ebru%20ONURLUBA%C5%9E.pdf&key=27739https://doaj.org/toc/2148-4163Consumers’ demand practices have changed in the course of time due to globalization and developing technology. The developments mainly in internet and communication and information technologies have converted consumers’ traditional purchasing practices into electronic purchasing practices. Due to the fact that distance is not a problem thanks to electronic marketing, organizations are able to release their products into market in a short time and get into the world market easily. Consumers are able to purchase the product they want from a website they prefer at an affordable price, tirelessly and instantly through internet. Within this scope, it has been seen that the advantages that electronic marketing provides to organizations and consumers spread quickly. In the survey, the aim is to determine whether internet shopping differs according to demographical features or not and the thoughts of the consumers regarding the websites which do electronic marketing on internet. For this purpose, a survey has been conducted on 800 people in Istanbul. According to chi-square analysis on the online shopping state of the consumers according to the demographical features, a significant relation has been determined between online shopping and age, marital status, occupation and educational status. In addition to this, a factor analysis has been carried out in order to propound the consumers’ thoughts on the websites that do electronic marketing through internet. 3 sub-dimensions have emerged as the result of factor analysis. Factor 1 has been determined as Website Design, Factor 2 has been determined as Website Service and Factor 3 has been determined as Website Advantage. Reliability analysis and Kolmogorov Smirnov normal distribution test have been applied to the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet. As a result of this, it has been seen that the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet do not distribute normally and Mann Whitney U test from non-parametric tests has been carried out. The sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet have been examined according to gender and origin and consequently, whereas there are no significant differences in the attitudes of the sub-dimensions of website design and website advantage according to gendeEbru ONURLUBAŞNeslihan YILMAZFırat Universityarticleconsumer, electronic marketing, internet shopping, factor analysis, mannwhitney u testSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 42, Pp 127-144 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	consumer, electronic marketing, internet shopping, factor analysis, mann whitney u test Social Sciences H Social sciences (General) H1-99
spellingShingle	consumer, electronic marketing, internet shopping, factor analysis, mann whitney u test Social Sciences H Social sciences (General) H1-99 Ebru ONURLUBAŞ Neslihan YILMAZ CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
description	Consumers’ demand practices have changed in the course of time due to globalization and developing technology. The developments mainly in internet and communication and information technologies have converted consumers’ traditional purchasing practices into electronic purchasing practices. Due to the fact that distance is not a problem thanks to electronic marketing, organizations are able to release their products into market in a short time and get into the world market easily. Consumers are able to purchase the product they want from a website they prefer at an affordable price, tirelessly and instantly through internet. Within this scope, it has been seen that the advantages that electronic marketing provides to organizations and consumers spread quickly. In the survey, the aim is to determine whether internet shopping differs according to demographical features or not and the thoughts of the consumers regarding the websites which do electronic marketing on internet. For this purpose, a survey has been conducted on 800 people in Istanbul. According to chi-square analysis on the online shopping state of the consumers according to the demographical features, a significant relation has been determined between online shopping and age, marital status, occupation and educational status. In addition to this, a factor analysis has been carried out in order to propound the consumers’ thoughts on the websites that do electronic marketing through internet. 3 sub-dimensions have emerged as the result of factor analysis. Factor 1 has been determined as Website Design, Factor 2 has been determined as Website Service and Factor 3 has been determined as Website Advantage. Reliability analysis and Kolmogorov Smirnov normal distribution test have been applied to the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet. As a result of this, it has been seen that the sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet do not distribute normally and Mann Whitney U test from non-parametric tests has been carried out. The sub-dimensions of the scale of consumer thoughts on shopping websites which do electronic marketing through internet have been examined according to gender and origin and consequently, whereas there are no significant differences in the attitudes of the sub-dimensions of website design and website advantage according to gende
format	article
author	Ebru ONURLUBAŞ Neslihan YILMAZ
author_facet	Ebru ONURLUBAŞ Neslihan YILMAZ
author_sort	Ebru ONURLUBAŞ
title	CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
title_short	CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
title_full	CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
title_fullStr	CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
title_full_unstemmed	CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET
title_sort	consumer thoughts about the websites that does e-marketing through internet
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/fdf3923ef16643258708d02dbbe7dfb1
work_keys_str_mv	AT ebruonurlubas consumerthoughtsaboutthewebsitesthatdoesemarketingthroughinternet AT neslihanyilmaz consumerthoughtsaboutthewebsitesthatdoesemarketingthroughinternet
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CONSUMER THOUGHTS ABOUT THE WEBSITES THAT DOES E-MARKETING THROUGH INTERNET

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