STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY

The article considers the essence and role of strategic planning in the activities of organizations of the tourism industry. The paper shows that the concept of the life cycle of tourist services can serve as a justification for strategic management decisions. The authors formulate the main approach...

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Autores principales:	R. V. Gavva, E. N. Lozhkomoeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	efficiency information management decisions market development service life cycle strategic planning tourism organizations tourism policy tourism sector tourism services Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/fecd215c7e014d5c8f41a3bfcb431081
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id	oai:doaj.org-article:fecd215c7e014d5c8f41a3bfcb431081
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spelling	oai:doaj.org-article:fecd215c7e014d5c8f41a3bfcb4310812021-12-03T07:43:34ZSTRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY1816-42772686-841510.26425/1816-4277-2021-1-42-48https://doaj.org/article/fecd215c7e014d5c8f41a3bfcb4310812021-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2624https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article considers the essence and role of strategic planning in the activities of organizations of the tourism industry. The paper shows that the concept of the life cycle of tourist services can serve as a justification for strategic management decisions. The authors formulate the main approaches to the study of the life cycle of tourist services. The study determines the directions of using information at different stages of the life cycle of services in the field of tourism. The article proposes approaches to the operational definition of the type of service and the stage of its life cycle, which contributes to the adoption of sound strategic management decisions that ensure the effective, stable operation of tourist organizations. The paper determines that the modern development of the tourism market should be based on a combination of regional, Federal, national, and international tourism policies that combine strategic planning with the tasks and needs of the short-term perspective.R. V. GavvaE. N. LozhkomoevaPublishing House of the State University of Managementarticleefficiencyinformationmanagement decisionsmarket developmentservice life cyclestrategic planningtourism organizationstourism policytourism sectortourism servicesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 42-48 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	efficiency information management decisions market development service life cycle strategic planning tourism organizations tourism policy tourism sector tourism services Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	efficiency information management decisions market development service life cycle strategic planning tourism organizations tourism policy tourism sector tourism services Sociology (General) HM401-1281 Economics as a science HB71-74 R. V. Gavva E. N. Lozhkomoeva STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
description	The article considers the essence and role of strategic planning in the activities of organizations of the tourism industry. The paper shows that the concept of the life cycle of tourist services can serve as a justification for strategic management decisions. The authors formulate the main approaches to the study of the life cycle of tourist services. The study determines the directions of using information at different stages of the life cycle of services in the field of tourism. The article proposes approaches to the operational definition of the type of service and the stage of its life cycle, which contributes to the adoption of sound strategic management decisions that ensure the effective, stable operation of tourist organizations. The paper determines that the modern development of the tourism market should be based on a combination of regional, Federal, national, and international tourism policies that combine strategic planning with the tasks and needs of the short-term perspective.
format	article
author	R. V. Gavva E. N. Lozhkomoeva
author_facet	R. V. Gavva E. N. Lozhkomoeva
author_sort	R. V. Gavva
title	STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
title_short	STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
title_full	STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
title_fullStr	STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
title_full_unstemmed	STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY
title_sort	strategic planning and forecasting in the tourism industry
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/fecd215c7e014d5c8f41a3bfcb431081
work_keys_str_mv	AT rvgavva strategicplanningandforecastinginthetourismindustry AT enlozhkomoeva strategicplanningandforecastinginthetourismindustry
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STRATEGIC PLANNING AND FORECASTING IN THE TOURISM INDUSTRY

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