Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic

The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for electio...

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Autores principales:	Manpreet Kaur, Rajesh Verma, Sandeep Ranjan
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Semarang 2021
Materias:	sentiment analysis, state political leaders, india, covid-19, twitter Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/ff00094faf174d36a0a069ffdafb0bfe
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spelling	oai:doaj.org-article:ff00094faf174d36a0a069ffdafb0bfe2021-11-10T15:10:48ZPolitical Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic2086-15592527-281010.26623/themessenger.v13i1.2585https://doaj.org/article/ff00094faf174d36a0a069ffdafb0bfe2021-09-01T00:00:00Zhttps://journals.usm.ac.id/index.php/the-messenger/article/view/2585https://doaj.org/toc/2086-1559https://doaj.org/toc/2527-2810The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders’ communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders’ communication using 29 Indian political leaders, where in 12.128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions.Manpreet KaurRajesh VermaSandeep RanjanUniversitas Semarangarticlesentiment analysis, state political leaders, india, covid-19, twitterCommunication. Mass mediaP87-96ENIDJurnal the Messenger, Vol 13, Iss 1, Pp 45-62 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	sentiment analysis, state political leaders, india, covid-19, twitter Communication. Mass media P87-96
spellingShingle	sentiment analysis, state political leaders, india, covid-19, twitter Communication. Mass media P87-96 Manpreet Kaur Rajesh Verma Sandeep Ranjan Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
description	The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders’ communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders’ communication using 29 Indian political leaders, where in 12.128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions.
format	article
author	Manpreet Kaur Rajesh Verma Sandeep Ranjan
author_facet	Manpreet Kaur Rajesh Verma Sandeep Ranjan
author_sort	Manpreet Kaur
title	Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
title_short	Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
title_full	Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
title_fullStr	Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
title_full_unstemmed	Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
title_sort	political leaders’ communication: a twitter sentiment analysis during covid-19 pandemic
publisher	Universitas Semarang
publishDate	2021
url	https://doaj.org/article/ff00094faf174d36a0a069ffdafb0bfe
work_keys_str_mv	AT manpreetkaur politicalleaderscommunicationatwittersentimentanalysisduringcovid19pandemic AT rajeshverma politicalleaderscommunicationatwittersentimentanalysisduringcovid19pandemic AT sandeepranjan politicalleaderscommunicationatwittersentimentanalysisduringcovid19pandemic
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Political Leaders’ Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic

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