Loyalty and Word of Mouth of Muslim Women who Use Mobile Commerce in Indonesia

The Covid-19 pandemic, which causes social distancing, has an impact on a surge of buying and selling through mobile commerce. On the other hand, customers are at the risk of online service failure in m-commerce. This research tested the quality model of m-commerce service that integrates the justic...

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Auteurs principaux: Anwar Saiful, Mochlasin Mochlasin, Puspita Rosana Eri, Annisa Arna Asna, Rofiuddin Mohammad, Nabila Rifda
Format: article
Langue:EN
FR
Publié: EDP Sciences 2021
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Accès en ligne:https://doaj.org/article/ff31820cdca64d448021a3a32f599631
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