Analysis of students’ online shopping behaviour using a partial least squares approach: Case study of Indonesian students
The emergence of the Internet has influenced business methods in the world, which made online shopping has become popular due to its practical strengths. Students are one of the potential markets of online shopping in Indonesia. This research investigates the factors influencing university students’...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/ff380a0e15b04ccb982f523beede95e9 |
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