Analysis of students’ online shopping behaviour using a partial least squares approach: Case study of Indonesian students

The emergence of the Internet has influenced business methods in the world, which made online shopping has become popular due to its practical strengths. Students are one of the potential markets of online shopping in Indonesia. This research investigates the factors influencing university students’...

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Bibliographic Details
Main Authors: Heri Kuswanto, Wildan Bima Hadi Pratama, Imam Safawi Ahmad, Mutiah Salamah
Format: article
Language:EN
Published: Taylor & Francis Group 2019
Subjects:
Online Access:https://doaj.org/article/ff380a0e15b04ccb982f523beede95e9
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