Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context

Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and as a consequence, cultivating repurchase behavior has become pivotal to retain market share and boost sustainability. While the literatur...

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Autores principales: Naquita Fernandes, Catherine Barfknecht
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/ff4e6b8bace14d778e9777f6d9377967
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