Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context
Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and as a consequence, cultivating repurchase behavior has become pivotal to retain market share and boost sustainability. While the literatur...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/ff4e6b8bace14d778e9777f6d9377967 |
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