Curating As a Brand Design Tool in Creative Organizations

Today the role of curating extends beyond the museum field: websites are curated, commercial firms establish functional roles entitled “curator”, and individuals in the creative economy use social media platforms to curate their lives and cultural product as brands. Curating has been extended and e...

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Autores principales:	Natalie Nixon, Irini Pitsak, Alison Rieple
Formato:	article
Lenguaje:	EN ES
Publicado:	Centro de Diseño, Cine y Television 2014
Materias:	curate brands design creative organizations Economic theory. Demography HB1-3840 Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/ff54637f65e94c038310a819d0fe7249
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id	oai:doaj.org-article:ff54637f65e94c038310a819d0fe7249
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spelling	oai:doaj.org-article:ff54637f65e94c038310a819d0fe72492021-11-19T07:26:35ZCurating As a Brand Design Tool in Creative Organizations10.46840/ec.2014.02.032594-16312395-8200https://doaj.org/article/ff54637f65e94c038310a819d0fe72492014-10-01T00:00:00Zhttp://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/244https://doaj.org/toc/2594-1631https://doaj.org/toc/2395-8200 Today the role of curating extends beyond the museum field: websites are curated, commercial firms establish functional roles entitled “curator”, and individuals in the creative economy use social media platforms to curate their lives and cultural product as brands. Curating has been extended and elevated today because design has become a more critical and integrative factor in brand development on both the organizational and individual levels (Kennedy, 2012). Curating is one way to manage the brand’s meaning. It is a chaordic system (Hock, 2005; van Einatten, 2001) that situates the complex process of editing, merchandising and documenting the brand’s offering in co-created situations with the customer. Yet, the literature is lacking in explicitly exploring and documenting how curating is used in branding. Natalie NixonIrini PitsakAlison RiepleCentro de Diseño, Cine y Televisionarticlecuratebrandsdesigncreative organizationsEconomic theory. DemographyHB1-3840Social sciences (General)H1-99ENESEconomia Creativa, Iss 2 (2014)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	curate brands design creative organizations Economic theory. Demography HB1-3840 Social sciences (General) H1-99
spellingShingle	curate brands design creative organizations Economic theory. Demography HB1-3840 Social sciences (General) H1-99 Natalie Nixon Irini Pitsak Alison Rieple Curating As a Brand Design Tool in Creative Organizations
description	Today the role of curating extends beyond the museum field: websites are curated, commercial firms establish functional roles entitled “curator”, and individuals in the creative economy use social media platforms to curate their lives and cultural product as brands. Curating has been extended and elevated today because design has become a more critical and integrative factor in brand development on both the organizational and individual levels (Kennedy, 2012). Curating is one way to manage the brand’s meaning. It is a chaordic system (Hock, 2005; van Einatten, 2001) that situates the complex process of editing, merchandising and documenting the brand’s offering in co-created situations with the customer. Yet, the literature is lacking in explicitly exploring and documenting how curating is used in branding.
format	article
author	Natalie Nixon Irini Pitsak Alison Rieple
author_facet	Natalie Nixon Irini Pitsak Alison Rieple
author_sort	Natalie Nixon
title	Curating As a Brand Design Tool in Creative Organizations
title_short	Curating As a Brand Design Tool in Creative Organizations
title_full	Curating As a Brand Design Tool in Creative Organizations
title_fullStr	Curating As a Brand Design Tool in Creative Organizations
title_full_unstemmed	Curating As a Brand Design Tool in Creative Organizations
title_sort	curating as a brand design tool in creative organizations
publisher	Centro de Diseño, Cine y Television
publishDate	2014
url	https://doaj.org/article/ff54637f65e94c038310a819d0fe7249
work_keys_str_mv	AT natalienixon curatingasabranddesigntoolincreativeorganizations AT irinipitsak curatingasabranddesigntoolincreativeorganizations AT alisonrieple curatingasabranddesigntoolincreativeorganizations
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Curating As a Brand Design Tool in Creative Organizations

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