“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”

Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia. Design: The methodology consists of developing the scale based on a literat...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Aisah Asnawi, Dwi Kartini, Faisal Afiff, Popy Rufaidah
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	city marketing liveability visitability investability province Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/ff5aa2422064441cb8a81f924e8bde3a
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:ff5aa2422064441cb8a81f924e8bde3a
record_format	dspace
spelling	oai:doaj.org-article:ff5aa2422064441cb8a81f924e8bde3a2021-12-02T14:07:32Z“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”2331-197510.1080/23311975.2018.1525827https://doaj.org/article/ff5aa2422064441cb8a81f924e8bde3a2018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1525827https://doaj.org/toc/2331-1975Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia. Design: The methodology consists of developing the scale based on a literature review and qualitative method. The proposed scale is then purified and validated through confirmatory factor analysis (CFA). Findings: CM can be applied not only in the city but also in a province or region. Based on the CFA, the result reveals that city marketing contains 24 attributes which can be categorized into three dimensions: liveability, visitability and investability. Two indicators of visitability not valid, two indicators of investability not valid and one indicator of liveability not valid. Originality/value: The concept of CM has been explored many years. Generally the dimension is divided into residents, visitors and investors and tested on policy makers in a region as a analysis unit. This study, the dimensions are different because they want to see the perception of three respondents (residents, visitors and entrepreneurs) to measure perceptions of liveability, investability and visitability.Aisah AsnawiDwi KartiniFaisal AfiffPopy RufaidahTaylor & Francis Grouparticlecity marketingliveabilityvisitabilityinvestabilityprovinceBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	city marketing liveability visitability investability province Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	city marketing liveability visitability investability province Business HF5001-6182 Management. Industrial management HD28-70 Aisah Asnawi Dwi Kartini Faisal Afiff Popy Rufaidah “City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
description	Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia. Design: The methodology consists of developing the scale based on a literature review and qualitative method. The proposed scale is then purified and validated through confirmatory factor analysis (CFA). Findings: CM can be applied not only in the city but also in a province or region. Based on the CFA, the result reveals that city marketing contains 24 attributes which can be categorized into three dimensions: liveability, visitability and investability. Two indicators of visitability not valid, two indicators of investability not valid and one indicator of liveability not valid. Originality/value: The concept of CM has been explored many years. Generally the dimension is divided into residents, visitors and investors and tested on policy makers in a region as a analysis unit. This study, the dimensions are different because they want to see the perception of three respondents (residents, visitors and entrepreneurs) to measure perceptions of liveability, investability and visitability.
format	article
author	Aisah Asnawi Dwi Kartini Faisal Afiff Popy Rufaidah
author_facet	Aisah Asnawi Dwi Kartini Faisal Afiff Popy Rufaidah
author_sort	Aisah Asnawi
title	“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
title_short	“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
title_full	“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
title_fullStr	“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
title_full_unstemmed	“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
title_sort	“city marketing: scale development and measurement indicators applicated to maluku province- indonesia”
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/ff5aa2422064441cb8a81f924e8bde3a
work_keys_str_mv	AT aisahasnawi citymarketingscaledevelopmentandmeasurementindicatorsapplicatedtomalukuprovinceindonesia AT dwikartini citymarketingscaledevelopmentandmeasurementindicatorsapplicatedtomalukuprovinceindonesia AT faisalafiff citymarketingscaledevelopmentandmeasurementindicatorsapplicatedtomalukuprovinceindonesia AT popyrufaidah citymarketingscaledevelopmentandmeasurementindicatorsapplicatedtomalukuprovinceindonesia
_version_	1718391942421676032

“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”

Ejemplares similares