“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”

Purpose: The main purpose of this paper is to develop a reliability  and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia. Design: The methodology consists of developing the scale based on a literat...

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Autores principales: Aisah Asnawi, Dwi Kartini, Faisal Afiff, Popy Rufaidah
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2018
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Acceso en línea:https://doaj.org/article/ff5aa2422064441cb8a81f924e8bde3a
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