“City marketing: Scale development and measurement indicators applicated to Maluku province- Indonesia”
Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia. Design: The methodology consists of developing the scale based on a literat...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2018
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/ff5aa2422064441cb8a81f924e8bde3a |
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