The main directions of development of sports management and marketing in the COVID-19 pandemic

The COVID-19 pandemic has caused enormous economic losses and social upheaval around the world. However, despite the huge financial and human losses, it is physical culture and sports that can help mankind in many ways to combat the epidemic. The COVID-19 pandemic has certainly had an impact on prof...

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Autores principales:	R. I. Andrianova, M. V. Lenshina
Formato:	article
Lenguaje:	RU
Publicado:	State University of Management 2021
Materias:	advertising sports brands covid-19 pandemic sponsorship marketing social networks commercial success professional sport amateur sport sales promotion Electronics TK7800-8360 Management information systems T58.6-58.62
Acceso en línea:	https://doaj.org/article/ff8fde2a9d554388a73d13706fb088af
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spelling	oai:doaj.org-article:ff8fde2a9d554388a73d13706fb088af2021-11-14T15:54:17ZThe main directions of development of sports management and marketing in the COVID-19 pandemic2658-34452686-840710.26425/2658-3445-2021-4-3-4-10https://doaj.org/article/ff8fde2a9d554388a73d13706fb088af2021-11-01T00:00:00Zhttps://e-management.guu.ru/jour/article/view/159https://doaj.org/toc/2658-3445https://doaj.org/toc/2686-8407The COVID-19 pandemic has caused enormous economic losses and social upheaval around the world. However, despite the huge financial and human losses, it is physical culture and sports that can help mankind in many ways to combat the epidemic. The COVID-19 pandemic has certainly had an impact on professional and mass sports. The economic slowdown in the sports industry has affected the profit margins of the global sports advertising market. In the current situation, it is necessary to search new directions for sports management and marketing policy to overcome the crisis. Of particular interest is the direction of online commerce and online advertising in the sports industry. Those sports brands that are able to adapt to the new reality and reconfigure their business will remain on the market and continue to make a profit, in some cases even multiply it. Those companies that fail to cope with the transformation caused by the COVID-19 pandemic may become uncompetitive and lose their consumers. The advantages of online commerce and marketing tools are that they are not likely to lose their relevance and effectiveness even after the pandemic is over, when all areas of human life will return to their usual course. One way or another, it is advisable for companies involved in the sports industry to implement and develop modern areas of management and marketing development.R. I. AndrianovaM. V. LenshinaState University of Managementarticleadvertisingsports brandscovid-19 pandemicsponsorshipmarketingsocial networkscommercial successprofessional sportamateur sportsales promotionElectronicsTK7800-8360Management information systemsT58.6-58.62RUE-Management, Vol 4, Iss 3, Pp 4-10 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	advertising sports brands covid-19 pandemic sponsorship marketing social networks commercial success professional sport amateur sport sales promotion Electronics TK7800-8360 Management information systems T58.6-58.62
spellingShingle	advertising sports brands covid-19 pandemic sponsorship marketing social networks commercial success professional sport amateur sport sales promotion Electronics TK7800-8360 Management information systems T58.6-58.62 R. I. Andrianova M. V. Lenshina The main directions of development of sports management and marketing in the COVID-19 pandemic
description	The COVID-19 pandemic has caused enormous economic losses and social upheaval around the world. However, despite the huge financial and human losses, it is physical culture and sports that can help mankind in many ways to combat the epidemic. The COVID-19 pandemic has certainly had an impact on professional and mass sports. The economic slowdown in the sports industry has affected the profit margins of the global sports advertising market. In the current situation, it is necessary to search new directions for sports management and marketing policy to overcome the crisis. Of particular interest is the direction of online commerce and online advertising in the sports industry. Those sports brands that are able to adapt to the new reality and reconfigure their business will remain on the market and continue to make a profit, in some cases even multiply it. Those companies that fail to cope with the transformation caused by the COVID-19 pandemic may become uncompetitive and lose their consumers. The advantages of online commerce and marketing tools are that they are not likely to lose their relevance and effectiveness even after the pandemic is over, when all areas of human life will return to their usual course. One way or another, it is advisable for companies involved in the sports industry to implement and develop modern areas of management and marketing development.
format	article
author	R. I. Andrianova M. V. Lenshina
author_facet	R. I. Andrianova M. V. Lenshina
author_sort	R. I. Andrianova
title	The main directions of development of sports management and marketing in the COVID-19 pandemic
title_short	The main directions of development of sports management and marketing in the COVID-19 pandemic
title_full	The main directions of development of sports management and marketing in the COVID-19 pandemic
title_fullStr	The main directions of development of sports management and marketing in the COVID-19 pandemic
title_full_unstemmed	The main directions of development of sports management and marketing in the COVID-19 pandemic
title_sort	main directions of development of sports management and marketing in the covid-19 pandemic
publisher	State University of Management
publishDate	2021
url	https://doaj.org/article/ff8fde2a9d554388a73d13706fb088af
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The main directions of development of sports management and marketing in the COVID-19 pandemic

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