GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF

The innovation, technological developments and globalization brought together with the 21st century, oblige the companies to be in a coherent contexture with these developments involving environmental responsibility. The companies nowadays, regarding the consumers’ increasing environmental sensitivi...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Banu Hatice GÜRCÜM, Rabiha YILDIRIM
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	textile green marketing green marketing strategies ecoalf Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/ffaf266ffb954c72bd1895dfec5c04d2
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:ffaf266ffb954c72bd1895dfec5c04d2
record_format	dspace
spelling	oai:doaj.org-article:ffaf266ffb954c72bd1895dfec5c04d22021-11-24T09:20:41ZGREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF2148-416310.9761/JASSS7610https://doaj.org/article/ffaf266ffb954c72bd1895dfec5c04d22019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1377123537_15-Prof.%20Dr.%20Banu%20Hatice%20G%C3%BCrc%C3%BCm.pdf&key=28772https://doaj.org/toc/2148-4163The innovation, technological developments and globalization brought together with the 21st century, oblige the companies to be in a coherent contexture with these developments involving environmental responsibility. The companies nowadays, regarding the consumers’ increasing environmental sensitivity and ecological demands aim to maintain eco-friendly manufacture within the scope of their social responsibility. Thus, green Marketing which deals with the manufacture done with the sense of responsibility for protecting the environment, finds a scope of application in textiles just as in any other field. Textile companies having green marketing approach, use green marketing strategies and present their sustainable textile products valuable in this regard to the market. In this research, we intend to explain the concepts such as green marketing, green consumer and sense of environment responsibility and to cite Ecoalf company as a green textile company that has developed a wearable waste strategy by recycling of wastes with the intention of using world sources carefully.Banu Hatice GÜRCÜMRabiha YILDIRIMFırat Universityarticletextilegreen marketinggreen marketing strategiesecoalfSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 68, Pp 221-233 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	textile green marketing green marketing strategies ecoalf Social Sciences H Social sciences (General) H1-99
spellingShingle	textile green marketing green marketing strategies ecoalf Social Sciences H Social sciences (General) H1-99 Banu Hatice GÜRCÜM Rabiha YILDIRIM GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
description	The innovation, technological developments and globalization brought together with the 21st century, oblige the companies to be in a coherent contexture with these developments involving environmental responsibility. The companies nowadays, regarding the consumers’ increasing environmental sensitivity and ecological demands aim to maintain eco-friendly manufacture within the scope of their social responsibility. Thus, green Marketing which deals with the manufacture done with the sense of responsibility for protecting the environment, finds a scope of application in textiles just as in any other field. Textile companies having green marketing approach, use green marketing strategies and present their sustainable textile products valuable in this regard to the market. In this research, we intend to explain the concepts such as green marketing, green consumer and sense of environment responsibility and to cite Ecoalf company as a green textile company that has developed a wearable waste strategy by recycling of wastes with the intention of using world sources carefully.
format	article
author	Banu Hatice GÜRCÜM Rabiha YILDIRIM
author_facet	Banu Hatice GÜRCÜM Rabiha YILDIRIM
author_sort	Banu Hatice GÜRCÜM
title	GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
title_short	GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
title_full	GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
title_fullStr	GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
title_full_unstemmed	GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF
title_sort	green marketing and a worldwide green textile company: ecoalf
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/ffaf266ffb954c72bd1895dfec5c04d2
work_keys_str_mv	AT banuhaticegurcum greenmarketingandaworldwidegreentextilecompanyecoalf AT rabihayildirim greenmarketingandaworldwidegreentextilecompanyecoalf
_version_	1718415649870446592

GREEN MARKETING AND A WORLDWIDE GREEN TEXTILE COMPANY: ECOALF

Ejemplares similares