Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market
The cosmetic industry in emerging economies such as Malaysia shows vast growth. However, fierce competition has forced domestic cosmetic brands to be more competitive. Brand loyalty is one of the key aspects of management to retain the competitive advantages of the market. Thus, this research would...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN FR |
| Publié: |
EDP Sciences
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/ffbd60f6d4a94c6ba10a9017fec7dfea |
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