How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?

Producing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen...

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Autores principales:	Linthujan Perambalam, Dafni D. Avgoustaki, Aspasia Efthimiadou, Yongming Liu, Ying Wang, Maozhi Ren, Antonios Petridis, George Xydis
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	vertical farming consumer acceptance crops yield Agriculture S
Acceso en línea:	https://doaj.org/article/ffdeb337439c4a13a0d8bcb5b5a1f5e6
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id	oai:doaj.org-article:ffdeb337439c4a13a0d8bcb5b5a1f5e6
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spelling	oai:doaj.org-article:ffdeb337439c4a13a0d8bcb5b5a1f5e62021-11-25T16:03:37ZHow Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?10.3390/agronomy111121282073-4395https://doaj.org/article/ffdeb337439c4a13a0d8bcb5b5a1f5e62021-10-01T00:00:00Zhttps://www.mdpi.com/2073-4395/11/11/2128https://doaj.org/toc/2073-4395Producing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen as a production method that can cope with the challenge of the constantly growing population, making it also possible to cultivate crops in regions with adverse climate conditions. However, the public might be concerned about the sustainability of VF systems since plants are produced in an unconventional setting. Therefore, there is a need to consider and evaluate the consumers’ acceptance of VF. The particular study attempts to both analyse consumer acceptance of VF in the Nordic areas and offer insights into VF acceptance among young customers in a comparative analysis. The results indicated that VF is not widely accepted by young Nordic consumers. The concept of sustainability is one of the principles driving forces behind consumer acceptance of vertical farms. The more cases of vertical farms in European cities, the better seems to be the level of acceptance among young customers and their willingness to purchase their products.Linthujan PerambalamDafni D. AvgoustakiAspasia EfthimiadouYongming LiuYing WangMaozhi RenAntonios PetridisGeorge XydisMDPI AGarticlevertical farmingconsumer acceptancecropsyieldAgricultureSENAgronomy, Vol 11, Iss 2128, p 2128 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	vertical farming consumer acceptance crops yield Agriculture S
spellingShingle	vertical farming consumer acceptance crops yield Agriculture S Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
description	Producing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen as a production method that can cope with the challenge of the constantly growing population, making it also possible to cultivate crops in regions with adverse climate conditions. However, the public might be concerned about the sustainability of VF systems since plants are produced in an unconventional setting. Therefore, there is a need to consider and evaluate the consumers’ acceptance of VF. The particular study attempts to both analyse consumer acceptance of VF in the Nordic areas and offer insights into VF acceptance among young customers in a comparative analysis. The results indicated that VF is not widely accepted by young Nordic consumers. The concept of sustainability is one of the principles driving forces behind consumer acceptance of vertical farms. The more cases of vertical farms in European cities, the better seems to be the level of acceptance among young customers and their willingness to purchase their products.
format	article
author	Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis
author_facet	Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis
author_sort	Linthujan Perambalam
title	How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
title_short	How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
title_full	How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
title_fullStr	How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
title_full_unstemmed	How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
title_sort	how young consumers perceive vertical farming in the nordics. is the market ready for the coming boom?
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/ffdeb337439c4a13a0d8bcb5b5a1f5e6
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How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?

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