Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina

Background: Medicine is changing rapidly and diagnostic and therapeutic innovations are common. Not all professionals adopt these innovations in the same way. Aim: To survey the physicians' opinions on adopting innovations in cardiovascular health care, to classify individuals from an innovativ...

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Autores principales:	Borracci,Raúl A, Giorgi,Mariano A, Giorgi,Guido, Darú,Víctor, Manente,Diego, Tajer,Carlos D, Doval,Hernán C
Lenguaje:	Spanish / Castilian
Publicado:	Sociedad Médica de Santiago 2013
Materias:	Cardiology Health care Inventions Pharmaceutical preparations
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0034-98872013000100007
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spelling	oai:scielo:S0034-988720130001000072013-05-23Perfil de difusión y adopción de innovaciones de los cardiólogos en ArgentinaBorracci,Raúl AGiorgi,Mariano AGiorgi,GuidoDarú,VíctorManente,DiegoTajer,Carlos DDoval,Hernán C Cardiology Health care Inventions Pharmaceutical preparations Background: Medicine is changing rapidly and diagnostic and therapeutic innovations are common. Not all professionals adopt these innovations in the same way. Aim: To survey the physicians' opinions on adopting innovations in cardiovascular health care, to classify individuals from an innovative to a conservative behavior, and to individualize opinion leaders among them, in order to build a social network of influence. Material and Methods: Between November and December 2008, 765 Argentine cardiologists were surveyed via e-mail in Argentina, to assess the way they adopt and disseminate innovations in cardiovascular health care. Results: The survey was answered by 537professionals (70.2%). Fifty three percent of respondents were "Early adopters". However, 63 to 79.3% of respondents preferred to wait for a full demonstration of the usefulness of innovation before adopting it. The opinion leaders' distribution adopted a scale-free network pattern, where few leaders had many connections and influence on the whole network. The giant component of the network included 41% ofphysicians; growth simulation of the network showed that the four most popular leaders influenced over 44% of the giant component. Conclusions: Among surveyed physicians there was an attitude towards rapid acceptance of innovations in health care. However, when analyzing the direct opinion ofphysicians, most cases preferred usefulness demonstrated before accepting innovations. The social network including respondents and opinion leaders showed a scale-free topology with a big influence of a few over the whole network.info:eu-repo/semantics/openAccessSociedad Médica de SantiagoRevista médica de Chile v.141 n.1 20132013-01-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0034-98872013000100007es10.4067/S0034-98872013000100007
institution	Scielo Chile
collection	Scielo Chile
language	Spanish / Castilian
topic	Cardiology Health care Inventions Pharmaceutical preparations
spellingShingle	Cardiology Health care Inventions Pharmaceutical preparations Borracci,Raúl A Giorgi,Mariano A Giorgi,Guido Darú,Víctor Manente,Diego Tajer,Carlos D Doval,Hernán C Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
description	Background: Medicine is changing rapidly and diagnostic and therapeutic innovations are common. Not all professionals adopt these innovations in the same way. Aim: To survey the physicians' opinions on adopting innovations in cardiovascular health care, to classify individuals from an innovative to a conservative behavior, and to individualize opinion leaders among them, in order to build a social network of influence. Material and Methods: Between November and December 2008, 765 Argentine cardiologists were surveyed via e-mail in Argentina, to assess the way they adopt and disseminate innovations in cardiovascular health care. Results: The survey was answered by 537professionals (70.2%). Fifty three percent of respondents were "Early adopters". However, 63 to 79.3% of respondents preferred to wait for a full demonstration of the usefulness of innovation before adopting it. The opinion leaders' distribution adopted a scale-free network pattern, where few leaders had many connections and influence on the whole network. The giant component of the network included 41% ofphysicians; growth simulation of the network showed that the four most popular leaders influenced over 44% of the giant component. Conclusions: Among surveyed physicians there was an attitude towards rapid acceptance of innovations in health care. However, when analyzing the direct opinion ofphysicians, most cases preferred usefulness demonstrated before accepting innovations. The social network including respondents and opinion leaders showed a scale-free topology with a big influence of a few over the whole network.
author	Borracci,Raúl A Giorgi,Mariano A Giorgi,Guido Darú,Víctor Manente,Diego Tajer,Carlos D Doval,Hernán C
author_facet	Borracci,Raúl A Giorgi,Mariano A Giorgi,Guido Darú,Víctor Manente,Diego Tajer,Carlos D Doval,Hernán C
author_sort	Borracci,Raúl A
title	Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
title_short	Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
title_full	Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
title_fullStr	Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
title_full_unstemmed	Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina
title_sort	perfil de difusión y adopción de innovaciones de los cardiólogos en argentina
publisher	Sociedad Médica de Santiago
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0034-98872013000100007
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Perfil de difusión y adopción de innovaciones de los cardiólogos en Argentina

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