Strategic approaches to informing the public about biotechnology in Latin America

Abstract <a href="http://fbpe/img/ejb/v10n2/a01/reprint.html">Reprint (PDF)</a> The benefits of today's biotechnology products are not evident to consumers. The public will accept biotechnology only when individuals decide for themselves that biotec products will contribut...

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Autores principales:	Traynor,Patricia L, Adonis,Marta, Gil,Lionel
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Valparaíso 2007
Materias:	biotechnology GMOs public perception
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582007000200001
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spelling	oai:scielo:S0717-345820070002000012007-10-29Strategic approaches to informing the public about biotechnology in Latin AmericaTraynor,Patricia LAdonis,MartaGil,Lionel biotechnology GMOs public perception Abstract <a href="http://fbpe/img/ejb/v10n2/a01/reprint.html">Reprint (PDF)</a> The benefits of today's biotechnology products are not evident to consumers. The public will accept biotechnology only when individuals decide for themselves that biotec products will contribute to their personal well-being. To make such a decision, people will need greater awareness and understanding of how biotechnology will affect the environment, human health, local and national economies, and the well-being of society. A low level of awareness and understanding about biotechnology is characteristic of Latin America and the Caribbean countries, as elsewhere, efforts to remedy poor public perception often seem inadequate and do not reflect a well-designed strategy. In order to improve the understanding of the biotechnology and their human applications, a strategic plan for public communications is required. Specific objectives for this initiative may include: (1) to make evident to decision makers that modern biotechnology can be an effective tool for increasing agricultural productivity, and thereby economic growth, without imposing unacceptable risk to the environment or human and animal health; (2) to enable members of the public to make informed decisions about appropriate uses of biotechnology by providing accurate information about benefits, risks and impacts; or (3) to incorporate modern biotechnology into science curricula for secondary schools, university and college students, and agriculture extension officers. A variety of specialized expertise, including communication specialists, technical writers, graphic artists and illustrators to design information materials and conduct training is needed to implement this. Ideally, members bring expertise in biotechnology and biosafety, public communications and project management. The plan will need to identify scientists and technical experts who can provide expertise in science writing for general audiences, advertising, graphic arts, public opinion polling and media communications. These people can provide basic information about the techniques of modern biotechnology; the products now available and those being developed; what is known about the nature, probability and consequences of potential risks. Governments, industry, universities and media must play an important role to improve public perception about biotechnology, this is a requirement to develop biotechnology in the Region.info:eu-repo/semantics/openAccessPontificia Universidad Católica de ValparaísoElectronic Journal of Biotechnology v.10 n.2 20072007-04-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582007000200001en10.4067/S0717-34582007000200001
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	biotechnology GMOs public perception
spellingShingle	biotechnology GMOs public perception Traynor,Patricia L Adonis,Marta Gil,Lionel Strategic approaches to informing the public about biotechnology in Latin America
description	Abstract <a href="http://fbpe/img/ejb/v10n2/a01/reprint.html">Reprint (PDF)</a> The benefits of today's biotechnology products are not evident to consumers. The public will accept biotechnology only when individuals decide for themselves that biotec products will contribute to their personal well-being. To make such a decision, people will need greater awareness and understanding of how biotechnology will affect the environment, human health, local and national economies, and the well-being of society. A low level of awareness and understanding about biotechnology is characteristic of Latin America and the Caribbean countries, as elsewhere, efforts to remedy poor public perception often seem inadequate and do not reflect a well-designed strategy. In order to improve the understanding of the biotechnology and their human applications, a strategic plan for public communications is required. Specific objectives for this initiative may include: (1) to make evident to decision makers that modern biotechnology can be an effective tool for increasing agricultural productivity, and thereby economic growth, without imposing unacceptable risk to the environment or human and animal health; (2) to enable members of the public to make informed decisions about appropriate uses of biotechnology by providing accurate information about benefits, risks and impacts; or (3) to incorporate modern biotechnology into science curricula for secondary schools, university and college students, and agriculture extension officers. A variety of specialized expertise, including communication specialists, technical writers, graphic artists and illustrators to design information materials and conduct training is needed to implement this. Ideally, members bring expertise in biotechnology and biosafety, public communications and project management. The plan will need to identify scientists and technical experts who can provide expertise in science writing for general audiences, advertising, graphic arts, public opinion polling and media communications. These people can provide basic information about the techniques of modern biotechnology; the products now available and those being developed; what is known about the nature, probability and consequences of potential risks. Governments, industry, universities and media must play an important role to improve public perception about biotechnology, this is a requirement to develop biotechnology in the Region.
author	Traynor,Patricia L Adonis,Marta Gil,Lionel
author_facet	Traynor,Patricia L Adonis,Marta Gil,Lionel
author_sort	Traynor,Patricia L
title	Strategic approaches to informing the public about biotechnology in Latin America
title_short	Strategic approaches to informing the public about biotechnology in Latin America
title_full	Strategic approaches to informing the public about biotechnology in Latin America
title_fullStr	Strategic approaches to informing the public about biotechnology in Latin America
title_full_unstemmed	Strategic approaches to informing the public about biotechnology in Latin America
title_sort	strategic approaches to informing the public about biotechnology in latin america
publisher	Pontificia Universidad Católica de Valparaíso
publishDate	2007
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582007000200001
work_keys_str_mv	AT traynorpatricial strategicapproachestoinformingthepublicaboutbiotechnologyinlatinamerica AT adonismarta strategicapproachestoinformingthepublicaboutbiotechnologyinlatinamerica AT gillionel strategicapproachestoinformingthepublicaboutbiotechnologyinlatinamerica
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Strategic approaches to informing the public about biotechnology in Latin America

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