International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report

In spite of the recent globalization of trade and industry under the aegis of World Trade Organisation and the current international awareness about global warming, climate change, and other environmental issues, corporations differ significantly in the way, and the extent to which, they fulfil thei...

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Autor principal:	Bhatia,Aditi
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje 2013
Materias:	Corporate Social Responsibility genre analysis interdiscursivity hybrid discourse oil industry Peoples Republic of China
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342013000300002
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spelling	oai:scielo:S0718-093420130003000022013-12-05International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility ReportBhatia,Aditi Corporate Social Responsibility genre analysis interdiscursivity hybrid discourse oil industry Peoples Republic of China In spite of the recent globalization of trade and industry under the aegis of World Trade Organisation and the current international awareness about global warming, climate change, and other environmental issues, corporations differ significantly in the way, and the extent to which, they fulfil their responsibility and obligations regarding sustainable industrial development and reporting of their actions as well as intentions. There has been considerable awareness in the West about corporate social responsibility reporting, but a relatively modest inclination to meet such obligations is seen in other parts of the world. In the Peoples Republic of China, the government seems to have actively encouraged their key industries to take their social responsibilities more seriously and to report on their actions and achievements, but no studies have reported, so far, the nature and function of corporate social responsibility reporting practices in China. This paper, taking as its data PetroChina’s Sustainability Reports, employs certain specific aspects of genre analytical framework (Bhatia, 2004, 2008, 2010) in order to explore how the corporate social responsibility reports are discursively constructed, why they are constructed in this manner, and what their intended communicative functions are. Analysis of the linguistic and rhetorical resources exploited in this reporting genre helps reveal the extent to which such disclosure practices meet the expectations of various stakeholders, and how the fairly flexible adoption of corporate social responsibility practices has hybridized the reporting genre with expression of promotion and self-justification.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del LenguajeRevista signos v.46 n.83 20132013-12-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342013000300002en10.4067/S0718-09342013000300002
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Corporate Social Responsibility genre analysis interdiscursivity hybrid discourse oil industry Peoples Republic of China
spellingShingle	Corporate Social Responsibility genre analysis interdiscursivity hybrid discourse oil industry Peoples Republic of China Bhatia,Aditi International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
description	In spite of the recent globalization of trade and industry under the aegis of World Trade Organisation and the current international awareness about global warming, climate change, and other environmental issues, corporations differ significantly in the way, and the extent to which, they fulfil their responsibility and obligations regarding sustainable industrial development and reporting of their actions as well as intentions. There has been considerable awareness in the West about corporate social responsibility reporting, but a relatively modest inclination to meet such obligations is seen in other parts of the world. In the Peoples Republic of China, the government seems to have actively encouraged their key industries to take their social responsibilities more seriously and to report on their actions and achievements, but no studies have reported, so far, the nature and function of corporate social responsibility reporting practices in China. This paper, taking as its data PetroChina’s Sustainability Reports, employs certain specific aspects of genre analytical framework (Bhatia, 2004, 2008, 2010) in order to explore how the corporate social responsibility reports are discursively constructed, why they are constructed in this manner, and what their intended communicative functions are. Analysis of the linguistic and rhetorical resources exploited in this reporting genre helps reveal the extent to which such disclosure practices meet the expectations of various stakeholders, and how the fairly flexible adoption of corporate social responsibility practices has hybridized the reporting genre with expression of promotion and self-justification.
author	Bhatia,Aditi
author_facet	Bhatia,Aditi
author_sort	Bhatia,Aditi
title	International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
title_short	International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
title_full	International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
title_fullStr	International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
title_full_unstemmed	International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report
title_sort	international genre, local flavour: analysis of petrochina's corporate and social responsibility report
publisher	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje
publishDate	2013
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342013000300002
work_keys_str_mv	AT bhatiaaditi internationalgenrelocalflavouranalysisofpetrochinascorporateandsocialresponsibilityreport
_version_	1714201841585094656

International genre, local flavour: Analysis of PetroChina's Corporate and Social Responsibility Report

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