Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects

Abstract As advances in digital media render new forms of knowledge dissemination, new genres in the Internet are attracting increasing scholarly attention. Yet, although these genres have been investigated extensively from the perspectives of rhetoric and discourse, research on their linguistic fea...

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Autor principal:	Pérez-Llantada,Carmen
Lenguaje:	English
Publicado:	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje 2021
Materias:	Genre analysis structural elaboration densification colloquial features interdiscursivity
Acceso en línea:	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342021000100073
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spelling	oai:scielo:S0718-093420210001000732021-05-11Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projectsPérez-Llantada,Carmen Genre analysis structural elaboration densification colloquial features interdiscursivity Abstract As advances in digital media render new forms of knowledge dissemination, new genres in the Internet are attracting increasing scholarly attention. Yet, although these genres have been investigated extensively from the perspectives of rhetoric and discourse, research on their linguistic features is limited. To fill this gap, this study analyses grammar features and their functional associations in a corpus of crowdfunding project proposals. The study shows that these proposals are characterised by a structurally elaborate (not compressed) discourse style, with a high presence of both complex noun phrases containing post-modification and/or (finite and non-finite) clauses and verb phrases controlling subordinate clauses that make meanings very explicit. Salient among the findings is the hybrid discourse style of these proposals. Their style shows linguistic features associated with formal academic prose (complex noun phrases, phrases with embedded relative clauses with que, non-finite infinitive and participle clauses, and prepositional phrases as nominal post-modifiers) as well as features that are especially common in conversation (verb phrases encapsulating first person pronouns, and verb phrases with epistemic/deontic modals and non-face threatening expressions of modality). It is concluded that the hybridisation of this genre, as reflected in the use of linguistic features, is functionally motivated by the various communicative purposes of the genre-to inform about science, educate in science and create a persuasive appeal to prompt donation.info:eu-repo/semantics/openAccessPontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del LenguajeRevista signos v.54 n.105 20212021-03-01text/htmlhttp://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342021000100073en10.4067/S0718-09342021000100073
institution	Scielo Chile
collection	Scielo Chile
language	English
topic	Genre analysis structural elaboration densification colloquial features interdiscursivity
spellingShingle	Genre analysis structural elaboration densification colloquial features interdiscursivity Pérez-Llantada,Carmen Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
description	Abstract As advances in digital media render new forms of knowledge dissemination, new genres in the Internet are attracting increasing scholarly attention. Yet, although these genres have been investigated extensively from the perspectives of rhetoric and discourse, research on their linguistic features is limited. To fill this gap, this study analyses grammar features and their functional associations in a corpus of crowdfunding project proposals. The study shows that these proposals are characterised by a structurally elaborate (not compressed) discourse style, with a high presence of both complex noun phrases containing post-modification and/or (finite and non-finite) clauses and verb phrases controlling subordinate clauses that make meanings very explicit. Salient among the findings is the hybrid discourse style of these proposals. Their style shows linguistic features associated with formal academic prose (complex noun phrases, phrases with embedded relative clauses with que, non-finite infinitive and participle clauses, and prepositional phrases as nominal post-modifiers) as well as features that are especially common in conversation (verb phrases encapsulating first person pronouns, and verb phrases with epistemic/deontic modals and non-face threatening expressions of modality). It is concluded that the hybridisation of this genre, as reflected in the use of linguistic features, is functionally motivated by the various communicative purposes of the genre-to inform about science, educate in science and create a persuasive appeal to prompt donation.
author	Pérez-Llantada,Carmen
author_facet	Pérez-Llantada,Carmen
author_sort	Pérez-Llantada,Carmen
title	Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
title_short	Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
title_full	Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
title_fullStr	Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
title_full_unstemmed	Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects
title_sort	grammar features and discourse style in digital genres: the case of science-focused crowdfunding projects
publisher	Pontificia Universidad Católica de Valparaíso. Instituto de Literatura y Ciencias del Lenguaje
publishDate	2021
url	http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-09342021000100073
work_keys_str_mv	AT perezllantadacarmen grammarfeaturesanddiscoursestyleindigitalgenresthecaseofsciencefocusedcrowdfundingprojects
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Grammar features and discourse style in digital genres: The case of science-focused crowdfunding projects

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